Individual Qualification Exam Flashcards
7 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Individual Qualification Exam flashcards as text
Which parameter must be included in a GA4 'purchase' event for accurate revenue reporting?
Answer: value and currency
A purchase event needs the value and currency parameters to report revenue correctly.
In GA4, what does the 'engagement rate' represent?
Answer: Percentage of sessions that were engaged sessions
Engagement rate is the share of sessions that qualified as engaged sessions.
Which data type can you import into GA4 using the Data Import feature?
Answer: Cost data from non-Google ad platforms
Data Import allows uploading cost data, item metadata, and user data to enrich reports.
What is the maximum data retention period for user-level data in a standard GA4 property?
Answer: 14 months
Standard GA4 properties allow user and event data retention of up to 14 months.
Which GA4 exploration technique is best for analyzing user retention over time?
Answer: Cohort exploration
Cohort exploration groups users by a shared start and tracks their behavior over time.
In GA4, what does a conversion event represent?
Answer: An event marked as especially important to your business
A conversion is any event you designate as a key action that matters to your goals.
Which GA4 setting helps exclude internal traffic from reports?
Answer: Define internal traffic via IP rules and create a data filter
You define internal traffic by IP and apply a data filter to exclude it from reporting.