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Individual Qualification Questions Flashcards

7 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Individual Qualification Questions flashcards as text

  1. What does the term 'attribution model' refer to in Analytics?

    Answer: The rule set determining how conversion credit is assigned to touchpoints

    An attribution model decides how credit for conversions is distributed across touchpoints.

  2. Which attribution model gives all conversion credit to the final touchpoint before conversion?

    Answer: Last Interaction

    Last Interaction assigns 100% of the conversion credit to the final touchpoint.

  3. In GA4, what is a 'conversion event'?

    Answer: An event you mark as especially valuable to track

    A conversion in GA4 is an event you designate as important, like purchase or sign_up.

  4. What does Google's 'Measurement Protocol' allow you to do?

    Answer: Send hits to Analytics from any internet-connected device

    The Measurement Protocol lets developers send raw data to Analytics from any connected device.

  5. Which sampling situation typically occurs in Universal Analytics?

    Answer: When a report exceeds the session threshold for the date range

    Sampling kicks in when a query exceeds the session limit, returning a representative subset.

  6. What is the purpose of UTM parameters?

    Answer: To tag campaign URLs so traffic sources are tracked accurately

    UTM parameters tag links so Analytics can attribute traffic to specific campaigns.

  7. Which of the following is a valid UTM parameter?

    Answer: utm_source

    utm_source is one of the five standard UTM campaign parameters.