GA4 Explorations and Custom Reports Flashcards
7 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 GA4 Explorations and Custom Reports flashcards as text
What are 'custom dimensions' used for in Google Analytics 4?
Answer: To capture and report on data not automatically collected by GA4
Custom dimensions allow you to collect and analyze business-specific data (such as a user's membership tier or article category) that GA4 does not track by default.
What are the two scopes available for custom dimensions in a GA4 property?
Answer: User-scoped and Event-scoped
GA4 supports User-scoped custom dimensions (persisting across sessions) and Event-scoped custom dimensions (tied to a single event).
How many event-scoped custom dimensions can a standard GA4 property support?
Answer: 50
A standard GA4 property allows up to 50 event-scoped custom dimensions, while GA4 360 properties have higher limits.
What is a 'custom metric' in GA4?
Answer: A user-defined quantitative measurement tied to an event parameter
A custom metric is a user-defined numeric measurement derived from an event parameter, allowing you to track business-specific quantities like video watch percentage or score.
Which of the following is a key difference between Standard Reports and Explorations in GA4?
Answer: Explorations offer flexible analysis techniques and may use sampled data; Standard Reports provide pre-built, consistently updated views
Explorations provide flexible, in-depth analysis with advanced techniques but may use sampled data for large datasets, while Standard Reports offer pre-built views that are consistently updated.
In GA4, what is the maximum number of metrics (values) you can add to an Exploration canvas?
Answer: 10
GA4 Explorations allow up to 10 metrics (values) on a single canvas, giving analysts a broad view of performance across multiple measurements.
What happens to event-level data available in GA4 Explorations when the property's data retention setting is set to 2 months?
Answer: Explorations can only query event-level data from the past 2 months
The data retention setting controls how far back event-level data is stored; with a 2-month setting, Explorations can only access event-level data from the past 2 months.