Mobile Marketing Study Guide 2026

Explanation: It is possible for advertising companies to track multiple devices associated with the same user, even if they are not currently connected to the internet. This is done through various techniques such as device fingerprinting, which involves collecting information about the device's hardware, software, and settings to create a unique identifier. This identifier can then be used to track the device across different networks and platforms. However, it is worth noting that some privacy settings and tools can limit or prevent this type of tracking.

ARPPU (Average Revenue Per Paying User) is calculated as $50,000 divided by 1,000 paying users, equaling $50.

Beacon marketing uses small Bluetooth transmitters placed in physical locations to send proximity-based messages to nearby mobile devices.

Notification fatigue occurs when users receive excessive push notifications, leading to decreased engagement, higher opt-out rates, and potential app uninstalls.

Mobile ad extensions are additional pieces of information that enhance search ads, providing more value and functionality to users. Common types include App extensions (linking to app stores), Call extensions (enabling direct calls), and Sitelink extensions (providing additional website links). 'Download extension' is not a standard, recognized type of ad extension; the App extension serves the purpose of driving app downloads.

INP measures the delay between user interactions like taps or key presses and the browser's next visual update, replacing FID as a Core Web Vital in 2024.