Mobile Payment and Commerce Flashcards
7 cards from real Mobile Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Mobile Payment and Commerce flashcards as text
What is 'QR code payment' in mobile commerce?
Answer: Using a smartphone camera to scan a QR code that initiates or confirms a payment transaction
QR code payments work by scanning a merchant's or customer's QR code with a smartphone camera, which triggers a payment through a linked digital wallet or banking app.
Which factor most significantly contributes to mobile shopping cart abandonment?
Answer: Complex or lengthy checkout processes requiring excessive steps or data entry
Research consistently shows that cumbersome checkout experiences—too many form fields, required account creation, or unclear payment steps—are the leading driver of mobile cart abandonment.
What is 'Buy Now, Pay Later' (BNPL) in mobile commerce?
Answer: A financing option allowing customers to split purchases into interest-free installments paid over time
BNPL services like Afterpay and Klarna allow shoppers to receive products immediately while spreading the cost across multiple installment payments, often interest-free.
What is 'social commerce' in the context of mobile marketing?
Answer: The integration of shoppable features directly within social media platforms enabling purchases without leaving the app
Social commerce enables users to discover and purchase products directly within platforms like Instagram, TikTok, and Pinterest, eliminating the need to navigate to a separate website.
What mobile payment security feature verifies a user's identity through facial recognition or fingerprint scanning?
Answer: Biometric authentication
Biometric authentication uses unique physical characteristics—fingerprints or facial geometry—to confirm a user's identity before authorizing a payment, providing strong security with minimal friction.
What percentage metric describes how much of total e-commerce revenue is generated through mobile devices?
Answer: Mobile commerce share of e-commerce
Mobile commerce share of e-commerce (also called m-commerce penetration) measures what fraction of total online retail revenue is transacted via smartphones and tablets.
What is 'conversational commerce' in mobile marketing?
Answer: Using chatbots, messaging apps, and voice assistants to guide customers through the purchasing process
Conversational commerce leverages AI chatbots (e.g., WhatsApp Business, Facebook Messenger) and voice assistants to enable personalized, dialogue-driven shopping experiences.