Random Questions Flashcards

What is TRUE about MMS advertisements?

Answer: MMS ads may cost a customer money to receive

MMS (Multimedia Messaging Service) ads can include video, audio, and images, and they are sent to mobile phones like text messages. However, some MMS ads may require the customer to pay to receive them, as they may exceed the customer's monthly data limit or incur additional charges.

What kind of media are supported by MMS messages?

Answer: All the answers are correct

All the answers are correct: - Video - Pictures - Audio - Slideshow presentations - GIFs

Which of the following qualifies as an MMS mobile advertisement?

Answer: All the answers are correct

All the answers are correct. MMS mobile ads can include images, sound, and video content.

Which form of mobile advertisement sends text messages?

Answer: SMS

Text messages are sent over SMS (Short Message Service).

To advertise their unique pet accessories, Pet Love developed mobile online advertisements. Which of the following best sums up this kind of advertisement?

Answer: These ads show up when a person is surfing the internet on their cell phone

Mobile web ads are displayed on websites when a person is browsing the internet on their mobile device, and they can come in various formats, such as banners, pop-ups, or interstitials. Pet Love's mobile web ads promoting their customized pet accessories are an example of this type of ad.

What advantages can mobile payments provide for marketers?

Answer: Marketing messages can be immediately converted into sales

Mobile payment offers advertisers the benefit of immediate conversion of marketing messages into sales. By providing an easy and convenient way for consumers to make purchases through their mobile devices, advertisers can potentially increase sales and revenue in real-time. This can also allow advertisers to track and analyze the effectiveness of their mobile advertising campaigns and make adjustments as needed to improve results.

Wearable technology is a new replacement for _____, including Apple watches, Fitbits, and headphones.

Answer: Mobile marketing

Wearables such as Apple Watches, Fitbits, and headphones serve as a new replacement for mobile marketing, extending how brands reach and collect data from consumers beyond the phone. Competition studies, demographic analysis, and marketing analysis are analytical activities, not the consumer-facing technology category that wearables evolve from.

This gathers, indexes, stores, and retrieves data on the web algorithmically or with a combination of algorithmic and human input (e.g. web pages, images, information and other types of files). In response to a search query, it makes the data accessible to consumers in a manageable and relevant fashion. What is this known as?

Answer: A search engine.

Explanation: A search engine gathers, indexes, stores, and retrieves information on the web (such as web pages, images, information, and other types of files) using algorithms or a combination of algorithms and human input, making this information accessible to users in a manageable and meaningful way in response to a search query.

Fees that advertisers pay to internet businesses who recommend qualified potential consumers or give them information when they choose to be approached by marketers. What is this known as?

Answer: lead generation

Explanation: Fees paid by advertisers to online businesses that refer qualified potential customers (such as auto dealers who receive a fee in exchange for a qualified online purchase inquiry) or offer consumer data (demographic, contact, or behavioral) in cases where the customer consents to being contacted by a marketer (email, postal, telephone, fax). These procedures, which can involve user applications (for a credit card, for example), surveys, competitions (such as sweepstakes), or registrations, are charged on a performance basis (e.g., cost-per-action, -lead, or -inquiry). A lead generation is what is being done here.

When a website's structure and content are enhanced to maximize its placement in organic search engine results pages utilizing pertinent keywords or search phrases, this is known as:

Answer: Site optimization

Explanation: When a website's structure and content are modified to maximize its placement in organic search engine results pages utilizing pertinent keywords or search phrases, this process is known as site optimization.

A database of information that is updated by human editors and lists websites by category and subcategory with classification is referred to as:

Answer: A search directory.

Explanation: A human-edited database of information is what a search directory is. It classifies websites by category and subcategory, with categorization typically based on the entirety of the website as opposed to a single page or a list of keywords. Search directories frequently let website owners submit their sites directly for inclusion, with editors vetting entries for suitability.

The benefits of the behavior, as planned by the marketer, are supposed to accrue primarily to the audience or to society at large and not to the marketer. _____________ is designed to affect the behavior of a target audience.

Answer: Social marketing

Explanation: Social marketing aims to persuade a target audience to act in such a way that the marketer's benefits—rather than those of the audience or society at large—are the primary beneficiaries of that behavior (AMA, 2015).

Which of the following is not a key factor to take into account when utilizing online advertising to build brand awareness and induce click-throughs to a target website?

Answer: Interactivity.

Explanation: When employing online advertising to promote brand awareness and generate click-throughs to a target site, important factors to keep in mind are as follows: ‥ Price: When compared to traditional advertising, internet advertisements are still rather affordable. ‥ Timeliness: Internet advertisements can be quickly and inexpensively modified at any moment. ‥ Internet advertisements in format use text, music, pictures, and animation to make them richer. Games, entertainment, and marketing can also be included. ‥ Invading –internet advertisements can be interactive and targeted to certain interest groups and/or people. ‥ Location-based: Internet advertisements may be targeted to consumers wherever they are using GPS and wireless technology, respectively (e.g. near a restaurant or a theatre). ‥ Invading-compared to other formats, some online advertising formats, such as pop-ups, are viewed as being intrusive.

Which of the following is not a factor that marketers should take into account when utilizing digital tools for marketing purposes?

Answer: Disclosure.

Explanation: Digital resources are becoming more prevalent and are being used for marketing purposes at a rising rate, which has complicated matters and led to changes in the law and regulated business practices. Marketers need to take legal and regulatory considerations including jurisdiction, ownership, authorization, security, and accessibility more and more into account.

This is an electronic mail advertising technique where the recipient has given permission to receive the advertisement.

Answer: Permission-based email marketing.

Explanation: Another incredibly cost-effective method of digital marketing is permission-based email marketing (Waring and Martinez, 2002, Cheng, et al, 2009). It is an electronic marketing strategy where the email recipient has given permission to receive the message.

As evidenced by recent behavioral changes, _____ is increasingly dominating consumer web searches.

Answer: mobile

Explanation: Current behavioral trends unmistakably demonstrate that mobile is supplanting desktop in consumer online searches, and that marketers must take mobile into account to remain relevant and reachable at various stages of the customer decision-making process.