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FREE Mobile Marketing MCQ Basics Questions and Answers Flashcards

6 cards from real Mobile Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 6 FREE Mobile Marketing MCQ Basics Questions and Answers flashcards as text

  1. What does CPI stand for in mobile advertising?

    Answer: Cost Per Install

    CPI measures the cost an advertiser pays each time a user installs their mobile application from an ad.

  2. Which mobile marketing strategy involves sending location-based offers when a user is near a competitor's store?

    Answer: Geo-conquesting

    Geo-conquesting specifically targets users who are near or at a competitor's physical location with relevant promotional offers.

  3. What is the recommended maximum load time for a mobile landing page to minimize bounce rates?

    Answer: 3 seconds

    Google research shows that 53% of mobile users abandon sites that take longer than 3 seconds to load.

  4. Which protocol allows marketers to send rich media messages including images and video to mobile phones?

    Answer: MMS

    MMS (Multimedia Messaging Service) supports sending images, video, and audio content directly to mobile devices.

  5. What is the main purpose of A/B testing push notification content?

    Answer: To determine which message variation drives higher engagement

    A/B testing push notifications helps identify which message copy, timing, or format produces better open and conversion rates.

  6. In mobile marketing analytics, what does DAU stand for?

    Answer: Daily Active Users

    DAU measures the number of unique users who engage with an app within a single day, serving as a key engagement metric.