FREE Mobile Marketing Practice Test Question and Answers
What exactly is a mobile landing page?
Explanation:
Usually used as the final destination for mobile marketing campaigns, a mobile landing page is a page within a website that has been optimized for viewing on mobile devices.
What is a platform for mobile marketing automation?
Explanation:
A software platform known as a mobile marketing automation platform automates the distribution of mobile marketing campaigns, often using automation, artificial intelligence, and analytics.
What is a "mobile-first" strategy?
Explanation:
A marketing approach known as a "mobile-first" strategy gives preference to mobile channels over traditional channels in recognition of the growing significance of mobile devices in customers' lives.
What is mobile display advertising?
Explanation:
Displaying advertisements on a user's mobile device usually occurs through mobile websites or mobile apps.
What is a mobile payment?
Explanation:
The ability to pay for goods and services using a mobile device, like a smartphone or tablet, is referred to as mobile payment.
What precisely is location-based marketing?
Explanation:
Using technology like GPS or Wi-Fi, location-based marketing entails sending advertising messages to people depending on their precise geographic position.
What is in-app advertising?
Explanation:
Ads are displayed inside a mobile app using native ads, interstitial ads, or banner ads in in-app advertising.
What exactly is mobile commerce?
Explanation:
Mobile commerce is the buying and selling of products and services using portable electronic devices like smartphones and tablets.
What distinguishes a website that is responsive to mobile devices from one that is mobile-friendly?
Explanation:
While a mobile-responsive website adapts its style and content to fit the size and resolution of the device, giving a more seamless user experience, a mobile-friendly website optimizes for mobile devices, often by streamlining the design and minimizing the amount of material.
What does "responsive website" mean?
Explanation:
A responsive website adapts its layout and content to fit the size and resolution of the device in order to deliver the best viewing experience across a variety of devices, including mobile devices.
What distinguishes SMS marketing from MMS marketing?
Explanation:
Delivering text-only messages is the primary distinction between SMS marketing and MMS marketing, while MMS marketing permits the distribution of multimedia material like photographs and videos.
What exactly is mobile video marketing?
Explanation:
The creation of video content for mobile platforms, such as smartphones or tablets, is known as mobile video marketing.
What is mobile SEO?
Explanation:
A type of search engine optimization known as mobile SEO is concerned with making mobile websites more search engine-friendly while taking into account the distinctive characteristics of mobile devices and mobile search behavior.
What distinguishes a mobile website from a mobile application?
Explanation:
A mobile website may be accessed through a mobile browser, however a mobile app needs to be downloaded and installed on a device. This is the primary distinction between a mobile website and a smartphone app.
What is mobile SEO?
Explanation:
In order to increase a website's ranking in mobile search results, mobile SEO entails optimizing a website for mobile devices.
What is a QR code?
Explanation:
A mobile device can be used to scan a QR code to access information or a website. QR codes are a sort of matrix barcode.