Free Mobile Marketing Practice Test Question and Answers

Question 1

What is a platform for mobile marketing automation?

Accepted Answer

A tool for automating mobile marketing campaign distribution.

Answer

A platform that automates the building of mobile apps.

Answer

A platform that automates the construction of mobile webpages.

Answer

A platform for creating mobile ad campaigns automatically.

Question 2

What distinguishes a website that is responsive to mobile devices from one that is mobile-friendly?

Accepted Answer

While a mobile-responsive website adapts its layout to the size of the device, a mobile-friendly website is optimized for mobile devices.

Answer

While a mobile-responsive website is designed for mobile devices, a mobile-friendly website scales its layout to fit the size of the device.

Answer

While a mobile-responsive website can be accessed on any mobile device, a mobile-friendly website can only be accessed on specific types of mobile devices.

Answer

A website that is responsive to mobile devices and one that is mobile-friendly are same.

Question 3

What is mobile SEO?

Accepted Answer

A type of SEO that focuses on search engine optimization for mobile websites

Answer

A form of SEO that focuses on improving desktop webpages for search engines.

Answer

A type of search engine optimization that focuses on improving television channels for search engines.

Answer

A type of SEO that focuses on optimizing print publications for search engines.

Question 4

What does "responsive website" mean?

Accepted Answer

A website with mobile device optimization.

Answer

A website designed with desktop computers in mind.

Answer

A website designed with television in mind.

Answer

A website designed with print media in mind.

Question 5

What is a "mobile-first" strategy?

Accepted Answer

A marketing plan that gives mobile channels precedence over other channels.

Answer

A marketing plan that places more emphasis on desktop platforms than other channels.

Answer

A marketing plan that gives TV networks priority over other channels.

Answer

A marketing plan that gives print media outlets priority over other media.

Question 6

What is in-app advertising?

Accepted Answer

Advertisements that appear within mobile apps.

Answer

Advertisements that appear in mobile browsers.

Answer

Inside a text message, shown advertising.

Answer

Embedded advertisements on social media platforms.

Question 7

What is mobile display advertising?

Accepted Answer

Advertising that appears on a user's mobile device.

Answer

On-screen advertising that appears on a user's desktop.

Answer

Advertising that appears on televisions.

Answer

Advertisements that appear in print media.

Question 8

What distinguishes SMS marketing from MMS marketing?

Accepted Answer

Delivering text-only messages is what SMS marketing entails, whereas MMS marketing enables the delivery of multimedia material.

Answer

Only specific mobile device types can receive SMS marketing, however every mobile device can receive MMS marketing.

Answer

Compared to MMS marketing, SMS marketing is more expensive.

Answer

Compared to MMS marketing, SMS marketing provides for more personalization.

Question 9

What is a QR code?

Accepted Answer

A code that, when scanned with a mobile device, provides access to information or a website.

Answer

A code that enables access to data or a website via a desktop computer.

Answer

A code that enables access to information or a website via a television.

Answer

A code that can be scanned with print materials to access data or a website.

Question 10

What exactly is a mobile landing page?

Accepted Answer

A page on a website that has been optimized for mobile devices.

Answer

A website with mobile device optimization.

Answer

A page inside a mobile app that's been made to work well with mobile devices.

Answer

A mobile app page that has been optimized for desktop computers.