Mobile Marketing Cheat Sheet 2026

The 30 highest-yield Mobile Marketing facts, distilled from real exam questions. Print it, save it as a PDF, or study it here — free, no sign-up.

1. What is 'retargeting' in mobile advertising? → Re-engaging users who have previously interacted with your app or website
2. Mobile searches, or searches made using a mobile device, are typical. → All of the above
3. Which mobile marketing strategy involves sending targeted messages to users based on their proximity to a Bluetooth beacon? → Proximity marketing
4. Where should keywords be used? → All of the above
5. The definition of the affinity audience is ____________. → A user who consistently expresses interest in the topic.
6. In a freemium mobile app model, what is a 'paywall' strategy designed to accomplish? → Convert free users into paying subscribers by restricting premium features
7. What is the maximum character limit for a single standard SMS message? → 160 characters
8. What is the 'attribution window' in mobile app marketing? → The time period after an ad interaction during which a conversion is credited to that ad
9. Which mobile marketing metric measures the percentage of users who return to an app within 30 days of installation? → Retention rate
10. A company is launching a location-based mobile campaign. Which technology enables triggering promotions when a user enters a defined geographic area? → Geofencing
11. What is the primary purpose of App Store Optimization (ASO)? → To increase an app's visibility and ranking in app store search results
12. Which regulation most directly impacts the collection of location data for mobile advertising in the US? → CCPA (California Consumer Privacy Act)
13. A retailer sets up a geofence with a 500-meter radius around their store. What triggers an ad to be served? → A user's mobile device enters the defined geofenced area
14. What does the acronym ASO stand for in mobile marketing? → App Store Optimization
15. What does 'ROAS' stand for and what does it measure in mobile ad campaigns? → Return On Ad Spend — measures revenue generated for every dollar spent on ads
16. Which mobile advertising format displays a full-screen ad between content transitions in an app? → Interstitial ad
17. Which mobile analytics metric tracks how many screens a user views during a single app session? → Screen flow depth
18. Which mobile marketing metric measures the percentage of users who return to an app within 30 days of installation? → Day-30 retention rate
19. What is a key advantage of using push notification segmentation over broadcast push messages? → Higher engagement rates by delivering relevant content to targeted user groups
20. Which regulation requires mobile marketers in the US to obtain express written consent before sending commercial text messages? → TCPA (Telephone Consumer Protection Act)
21. Which type of mobile ad campaign goal focuses on getting users to install an app? → App install campaign (UA campaign)
22. Which type of SMS keyword strategy allows subscribers to text a specific word to join a campaign? → Keyword opt-in
23. What does the abbreviation MMS stand for in the context of mobile messaging campaigns? → Multimedia Messaging Service
24. What does a high ratio of DAU to MAU indicate for a mobile app? → Strong user stickiness
25. Which testing tool provided by Google specifically evaluates whether a webpage meets mobile-friendly criteria? → Google Mobile-Friendly Test
26. What percentage of adults get content and information mostly using their smartphones? → 0.95
27. What did Apple's App Tracking Transparency (ATT) framework, introduced in iOS 14.5, require from apps? → User permission before tracking across apps and websites
28. To advertise their unique pet accessories, Pet Love developed mobile online advertisements. Which of the following best sums up this kind of advertisement? → These ads show up when a person is surfing the internet on their cell phone
29. Which mobile marketing approach involves sending personalized offers to customers when they are physically near a retail location using Bluetooth technology? → Beacon marketing
30. A national pizza chain measures a 23% increase in store visits attributed to their geofencing campaign. What does this metric represent? → Incremental lift in foot traffic compared to a control group not exposed to the ads