Mobile Marketing Cheat Sheet 2026

The 30 highest-yield Mobile Marketing facts, distilled from real exam questions. Print it, save it as a PDF, or study it here — free, no sign-up.

1. What is 'retargeting' in mobile advertising? → Re-engaging users who have previously interacted with your app or website
2. Mobile searches, or searches made using a mobile device, are typical. → All of the above
3. An app's rating drops from 4.7 to 3.9 after a major update. What is the most effective ASO recovery action? → Respond to negative reviews and push a bug-fix update to solicit new ratings
4. Which mobile marketing strategy involves sending targeted messages to users based on their proximity to a Bluetooth beacon? → Proximity marketing
5. On mobile landing pages, above-the-fold content refers to content that is visible: → Without any scrolling on the initial screen view
6. What is the recommended maximum frequency for sending promotional SMS messages to avoid high opt-out rates? → 2-4 messages per month
7. Where should keywords be used? → All of the above
8. The definition of the affinity audience is ____________. → A user who consistently expresses interest in the topic.
9. In a freemium mobile app model, what is a 'paywall' strategy designed to accomplish? → Convert free users into paying subscribers by restricting premium features
10. What is 'frequency capping' in a mobile ad campaign? → Limiting how often the same user sees the same ad within a given period
11. Which of the following is a key advantage of in-app advertising over mobile web advertising? → Better targeting through app data and permissions
12. What does 'organic uplift' mean in the context of combining ASO with paid user acquisition (UA)? → The increase in organic downloads driven by the install velocity from paid campaigns
13. What is the maximum character limit for a single standard SMS message? → 160 characters
14. What is the 'attribution window' in mobile app marketing? → The time period after an ad interaction during which a conversion is credited to that ad
15. Which mobile marketing metric measures the percentage of users who return to an app within 30 days of installation? → Retention rate
16. In mobile advertising, what does 'viewability' measure? → Whether an ad was actually seen by a user on screen
17. Which mobile marketing strategy uses geographic boundaries to trigger ads or notifications when a user enters a defined area? → Geofencing
18. Which mobile marketing strategy involves sending targeted messages to users based on their behavior within an app? → Behavioral push notifications
19. A company is launching a location-based mobile campaign. Which technology enables triggering promotions when a user enters a defined geographic area? → Geofencing
20. A mobile landing page for a local business should include which SEO element to maximize visibility in 'near me' searches? → LocalBusiness schema markup with NAP (Name, Address, Phone) data and geo-coordinates
21. When building a mobile marketing funnel, which stage focuses on converting free app users into paying customers? → Monetization
22. What is a 'lookalike audience' in the context of mobile advertising? → A new audience that shares similar traits with your existing best customers
23. What is the primary purpose of App Store Optimization (ASO)? → To increase an app's visibility and ranking in app store search results
24. Which regulation most directly impacts the collection of location data for mobile advertising in the US? → CCPA (California Consumer Privacy Act)
25. What is 'app store optimization' (ASO) primarily designed to improve? → Organic visibility and downloads in app stores
26. A retailer sets up a geofence with a 500-meter radius around their store. What triggers an ad to be served? → A user's mobile device enters the defined geofenced area
27. What does the acronym ASO stand for in mobile marketing? → App Store Optimization
28. What is the recommended maximum frequency for promotional SMS campaigns to avoid subscriber fatigue and high opt-out rates? → 1-4 messages per month
29. Which practice is considered a mobile marketing best practice for reducing cart abandonment on mobile commerce? → Offering guest checkout and simplified payment options like Apple Pay
30. What does 'ROAS' stand for and what does it measure in mobile ad campaigns? → Return On Ad Spend — measures revenue generated for every dollar spent on ads