FREE Mobile Marketing Fundamentals Questions and Answers
Which of the following models does pay-per-click employ?
Explanation:
Pay-per-click advertising cost ($) / ads clicked (#) is the fundamental calculation.
On mobile apps, Google Analytics is unable to identify repeat users.
Explanation:
Google offers Google Analytics as a tool for examining user or client behavior on your website.
Which results in diminishing profits from conversion rate optimization?
Explanation:
When considering the conversion rate, one should never anticipate diminishing profits.
Mathematically, one may obtain the appropriate formula for calculating an actual CPC as soon as an advertising is clicked as _____________.
Explanation:
The QS * Max CPC (bid) formula is used by Google to calculate the actual CPC that occurs when an advertising is clicked.
How many lines must be written in a channel's description box?
Explanation:
As the first two words are displayed next to the video in the search box or when it is posted on social media, the first five lines are crucial when composing the channel description. However, the first five lines are included as a complete and are displayed above the read more tab and beneath the video.
The _________ can be used to identify the user session.
Explanation:
User authentication, IP addresses, and user agents can all be used to determine the user session.
What ways are there to surpass the expectations of your customers?
Explanation:
By providing distinctive services, you can exceed the expectations of your clients.
Which statement best describes the central idea underlying conversion optimization?
Explanation:
Conversion optimization is based on gradually making little changes to see which ones produce the greatest outcomes.
The tools used for A/B testing include:
Explanation:
The most widely used A/B testing tools are Visual Website Optimizer (VWO), Google Content Experiments, and Optimizely.
Where should keywords be used?
Explanation:
Tags, the description, and the title can all contain keywords. Crawlers never watch or listen to your videos while rating them; instead, they rely on the keywords that are contained in the title, description, and tags because these elements are self-explanatory.
Which of the following options will accurately state the latest Facebook post's success rate?
Explanation:
Reach is the total number of users your ad or post has reached on Facebook or any other social media network. However, the term "engagement" refers to all of the people who have interacted with your content.
The definition of the affinity audience is ____________.
Explanation:
Affinity marketing is a strategy used to forge a partnership between a business and an organization that brings together people with related interests in order to massively increase the opposition party's customer base.
The primary advantage of online advertising is ___________.
Explanation:
The benefits of online advertising are as follows:
- More interactive
- Minimal risk factor
- Greater market visibility for products and services
- Simple to gather the data
- The cost of automation has decreased by using electronic media.
- Accessible to everyone
The right abbreviation for ROI is _____________.
Explanation:
Return on Investment is a term used to describe a profitability ratio that is influenced by both the invested and returned amounts.
Which of the following contributes to effective PPC advertising?
Explanation:
A successful PPC ad is the result of all the aforementioned choices.
The hyperlink refers to a ______________.
Explanation:
The link is an inbound link, which is just a link on a third-party website pointing to a pages on your website.