FREE Mobile Marketing MCQ Basics Questions and Answers Flashcards

What is the primary advantage of SMS marketing over email marketing for mobile users?

Answer: Higher open rates

SMS messages have open rates exceeding 90%, significantly higher than email marketing averages.

Which metric measures the percentage of users who continue using a mobile app after a specific period?

Answer: Retention rate

Retention rate tracks the proportion of users who return to an app over a defined time frame.

What does the term 'deep linking' refer to in mobile marketing?

Answer: Linking directly to specific in-app content

Deep linking directs users to a specific page or feature within a mobile app rather than just opening the app's home screen.

Which mobile advertising format displays a full-screen ad at natural transition points within an app?

Answer: Interstitial ad

Interstitial ads are full-screen advertisements that appear at natural pause points such as between game levels or during page transitions.

What is geofencing in mobile marketing?

Answer: Triggering ads when users enter a defined geographic area

Geofencing uses GPS or RFID technology to create virtual boundaries that trigger marketing actions when a mobile device enters or exits the area.

Which of the following is a key requirement for sending push notifications to mobile users?

Answer: User opt-in consent

Push notifications require explicit user permission through an opt-in process before they can be delivered.