FREE Mobile Marketing Random Questions and Answers

Question 1

What is TRUE about MMS advertisements?

Accepted Answer

MMS ads may cost a customer money to receive

Answer

A customer doesn't have to opt-in to receive ads

Answer

MMS ads can only send text data

Answer

A customer needs a proprietary app to receive the messages

Question 2

What kind of media are supported by MMS messages?

Accepted Answer

All the answers are correct

Answer

Pictures

Answer

Video

Question 3

Which of the following qualifies as an MMS mobile advertisement?

Accepted Answer

All the answers are correct

Answer

Images

Answer

Video

Answer

Sound

Question 4

Which form of mobile advertisement sends text messages?

Accepted Answer

SMS

Answer

Apps

Answer

Websites

Answer

All of the answers are correct

Question 5

To advertise their unique pet accessories, Pet Love developed mobile online advertisements. Which of the following best sums up this kind of advertisement?

Accepted Answer

These ads show up when a person is surfing the internet on their cell phone

Answer

These are SMS messages that people receive on their cell phones

Answer

These ads consist of customized phone calls promoting a product

Answer

These are ads delivered with a customized cell phone application

Question 6

What advantages can mobile payments provide for marketers?

Accepted Answer

Marketing messages can be immediately converted into sales

Answer

Consumers have to sign up for high-profit lines of credit

Answer

Sales can legally avoid taxes

Answer

Consumers do not need to own smartphones or tablets

Question 7

Wearable technology is a new replacement for _____, including Apple watches, Fitbits, and headphones.

Accepted Answer

Mobile marketing

Answer

Competition studies

Answer

Demographic analysis

Answer

Marketing analysis

Question 8

This gathers, indexes, stores, and retrieves data on the web algorithmically or with a combination of algorithmic and human input (e.g. web pages, images, information and other types of files). In response to a search query, it makes the data accessible to consumers in a manageable and relevant fashion. What is this known as?

Accepted Answer

A search engine.

Answer

Apps.

Answer

Banner ads.

Answer

Pop-up ads.

Question 9

Fees that advertisers pay to internet businesses who recommend qualified potential consumers or give them information when they choose to be approached by marketers. What is this known as?

Accepted Answer

lead generation

Answer

search

Answer

rich media

Answer

social media marketing

Question 10

When a website's structure and content are enhanced to maximize its placement in organic search engine results pages utilizing pertinent keywords or search phrases, this is known as:

Accepted Answer

Site optimization

Answer

Contextual search

Answer

Pay per click

Answer

Paid inclusion