FREE Mobile Marketing Practice Test Question and Answers
What distinguishes a mobile website from a mobile application?
Explanation:
A mobile website may be accessed through a mobile browser, however a mobile app needs to be downloaded and installed on a device. This is the primary distinction between a mobile website and a smartphone app.
What is in-app advertising?
Explanation:
Ads are displayed inside a mobile app using native ads, interstitial ads, or banner ads in in-app advertising.
What exactly is mobile commerce?
Explanation:
Mobile commerce is the buying and selling of products and services using portable electronic devices like smartphones and tablets.
What is a QR code?
Explanation:
A mobile device can be used to scan a QR code to access information or a website. QR codes are a sort of matrix barcode.
What does "responsive website" mean?
Explanation:
A responsive website adapts its layout and content to fit the size and resolution of the device in order to deliver the best viewing experience across a variety of devices, including mobile devices.
What exactly is a mobile landing page?
Explanation:
Usually used as the final destination for mobile marketing campaigns, a mobile landing page is a page within a website that has been optimized for viewing on mobile devices.
What precisely is location-based marketing?
Explanation:
Using technology like GPS or Wi-Fi, location-based marketing entails sending advertising messages to people depending on their precise geographic position.
What is a mobile payment?
Explanation:
The ability to pay for goods and services using a mobile device, like a smartphone or tablet, is referred to as mobile payment.
What is mobile SEO?
Explanation:
In order to increase a website's ranking in mobile search results, mobile SEO entails optimizing a website for mobile devices.
What distinguishes SMS marketing from MMS marketing?
Explanation:
Delivering text-only messages is the primary distinction between SMS marketing and MMS marketing, while MMS marketing permits the distribution of multimedia material like photographs and videos.
What is mobile SEO?
Explanation:
A type of search engine optimization known as mobile SEO is concerned with making mobile websites more search engine-friendly while taking into account the distinctive characteristics of mobile devices and mobile search behavior.
What is a "mobile-first" strategy?
Explanation:
A marketing approach known as a "mobile-first" strategy gives preference to mobile channels over traditional channels in recognition of the growing significance of mobile devices in customers' lives.
What is a platform for mobile marketing automation?
Explanation:
A software platform known as a mobile marketing automation platform automates the distribution of mobile marketing campaigns, often using automation, artificial intelligence, and analytics.
What exactly is mobile video marketing?
Explanation:
The creation of video content for mobile platforms, such as smartphones or tablets, is known as mobile video marketing.
What is mobile display advertising?
Explanation:
Displaying advertisements on a user's mobile device usually occurs through mobile websites or mobile apps.
What distinguishes a website that is responsive to mobile devices from one that is mobile-friendly?
Explanation:
While a mobile-responsive website adapts its style and content to fit the size and resolution of the device, giving a more seamless user experience, a mobile-friendly website optimizes for mobile devices, often by streamlining the design and minimizing the amount of material.