FREE Mobile Marketing Trivia Questions and Answers
Tracking is a terrible term, but who said that?
Explanation:
Kamakshi Sivaramakrishnan, the CEO of Drawbridge, said "Tracking is a dirty word."
What is monetization for mobile apps?
Explanation:
The technique of making money from a mobile app, usually through in-app purchases, advertising, or subscription-based models, is known as mobile app monetization.
What is digital advertising programmatic?
Explanation:
Real-time bidding (RTB) or other computerized procedures are frequently used in programmatic advertising to automate the purchase and selling of ad inventory.
What guidelines has the FCC established for protecting customer privacy?
Can advertising corporations monitor every gadget you own, even if it's not connected?
Explanation:
It is possible for advertising companies to track multiple devices associated with the same user, even if they are not currently connected to the internet. This is done through various techniques such as device fingerprinting, which involves collecting information about the device's hardware, software, and settings to create a unique identifier. This identifier can then be used to track the device across different networks and platforms. However, it is worth noting that some privacy settings and tools can limit or prevent this type of tracking.
What is retention in mobile apps?
Explanation:
The percentage of users who keep using a mobile app after a predetermined amount of time, usually assessed over a period of weeks or months, is referred to as mobile app retention.
What is a mobile ad exchange?
Explanation:
In real-time bidding (RTB) or programmatic advertising, advertisers can purchase and sell ad inventory for mobile apps on a platform known as a mobile ad exchange.
What does "mobile ad network" mean?
Explanation:
A mobile ad network is a platform that links marketers with apps that provide adverts to users on mobile devices, enabling advertisers to reach many customers through many apps.
Where is one of Flurry's locations?
What is marketing for mobile wallets?
Explanation:
Mobile wallet marketing is a form of advertising that targets customers using mobile wallets like Apple Pay or Google Wallet by sending sales alerts, discounts, and other promotional materials straight to the wallet app.
Choose the best mobile marketing startups.
Explanation:
Flurry is a correct mobile advertising start-up. Other correct mobile advertising start-ups include AdColony, InMobi, and Vungle.
In mobile marketing, what is A/B testing?
Explanation:
A/B testing in mobile marketing is a technique that compares the success of two versions of a campaign based on metrics like click-through rates, conversions, and engagement in order to determine which mobile marketing campaigns are the most effective.
What distinguishes SMS marketing from push notifications?
Explanation:
While SMS marketing is sent via text messages and displays in a user's messaging inbox, push notifications are communications that are provided through a mobile app and displayed on a user's device.
These mobile marketing organizations typically track their customers in what way?
Explanation:
Mobile marketing companies typically track their consumers through various means such as imbedding their software into mobile applications, tracking cookies, device identifiers, and through data provided by wireless carriers. They may also use GPS tracking and other location-based technologies to track the physical movements of users.
How can the privacy of consumers be protected?
Please select 3 correct answers
What is mobile app engagement?
Explanation:
Mobile app engagement is the amount of interaction users have with a mobile app, including how often and how long they use it, how many screens they view, and what actions they do while using the app.