Mobile Marketing Mobile Payment and Commerce 2 â Questions and Answers
Question 1: What is 'QR code payment' in mobile commerce?
- Sending payment details to a merchant via SMS containing a QR code
- Using a smartphone camera to scan a QR code that initiates or confirms a payment transaction (Correct answer)
- A loyalty barcode scanned at checkout for rewards points
- Generating QR codes for product reviews before purchasing
Correct answer: Using a smartphone camera to scan a QR code that initiates or confirms a payment transaction
QR code payments work by scanning a merchant's or customer's QR code with a smartphone camera, which triggers a payment through a linked digital wallet or banking app.
Question 2: Which factor most significantly contributes to mobile shopping cart abandonment?
- Too many high-quality product images slowing page load
- Complex or lengthy checkout processes requiring excessive steps or data entry (Correct answer)
- Offering too many product variants or color options
- Displaying customer reviews prominently on product pages
Correct answer: Complex or lengthy checkout processes requiring excessive steps or data entry
Research consistently shows that cumbersome checkout experiencesâtoo many form fields, required account creation, or unclear payment stepsâare the leading driver of mobile cart abandonment.
Question 3: What is 'Buy Now, Pay Later' (BNPL) in mobile commerce?
- A payment method requiring full immediate payment at point of sale
- A financing option allowing customers to split purchases into interest-free installments paid over time (Correct answer)
- A subscription model where customers pay monthly for product access
- A promotional offer giving customers 30 days to return items before payment is charged
Correct answer: A financing option allowing customers to split purchases into interest-free installments paid over time
BNPL services like Afterpay and Klarna allow shoppers to receive products immediately while spreading the cost across multiple installment payments, often interest-free.
Question 4: What is 'social commerce' in the context of mobile marketing?
- Selling products exclusively through paid social media advertising campaigns
- The integration of shoppable features directly within social media platforms enabling purchases without leaving the app (Correct answer)
- Using social listening tools to identify trending products for an e-commerce store
- Running customer referral programs through social media channels
Correct answer: The integration of shoppable features directly within social media platforms enabling purchases without leaving the app
Social commerce enables users to discover and purchase products directly within platforms like Instagram, TikTok, and Pinterest, eliminating the need to navigate to a separate website.
Question 5: What mobile payment security feature verifies a user's identity through facial recognition or fingerprint scanning?
- Two-factor authentication (2FA) via SMS code
- Biometric authentication (Correct answer)
- Dynamic CVV verification
- Device-based PIN entry
Correct answer: Biometric authentication
Biometric authentication uses unique physical characteristicsâfingerprints or facial geometryâto confirm a user's identity before authorizing a payment, providing strong security with minimal friction.
Question 6: What percentage metric describes how much of total e-commerce revenue is generated through mobile devices?
- Mobile traffic share
- Mobile bounce rate
- Mobile commerce share of e-commerce (Correct answer)
- Mobile app retention rate
Correct answer: Mobile commerce share of e-commerce
Mobile commerce share of e-commerce (also called m-commerce penetration) measures what fraction of total online retail revenue is transacted via smartphones and tablets.
Question 7: What is 'conversational commerce' in mobile marketing?
- Phone-based customer service representatives assisting online shoppers
- Using chatbots, messaging apps, and voice assistants to guide customers through the purchasing process (Correct answer)
- Video call consultations between customers and sales staff via mobile devices
- Real-time comment sections on social media product posts
Correct answer: Using chatbots, messaging apps, and voice assistants to guide customers through the purchasing process
Conversational commerce leverages AI chatbots (e.g., WhatsApp Business, Facebook Messenger) and voice assistants to enable personalized, dialogue-driven shopping experiences.
Mobile Marketing Mobile Payment and Commerce 2
What is 'QR code payment' in mobile commerce?