Trivia Flashcards

Choose the best mobile marketing startups.

Answer: Flurry

Explanation: Flurry is a correct mobile advertising start-up. Other correct mobile advertising start-ups include AdColony, InMobi, and Vungle.

How can the privacy of consumers be protected?

Answer: Request permission to observe their history

Consumer privacy is best protected by requesting permission before observing or collecting their history, since consent gives individuals control over their own data. Merely limiting how much data is viewed still collects it without consent, and "there is no way" is simply false.

Where is one of Flurry's locations?

Answer: New York City, NY

Flurry, the mobile analytics company (owned by Yahoo/Verizon), has a location in New York City, NY. The other cities listed are not among its established offices in this context.

Can advertising corporations monitor every gadget you own, even if it's not connected?

Answer: Yes

Explanation: It is possible for advertising companies to track multiple devices associated with the same user, even if they are not currently connected to the internet. This is done through various techniques such as device fingerprinting, which involves collecting information about the device's hardware, software, and settings to create a unique identifier. This identifier can then be used to track the device across different networks and platforms. However, it is worth noting that some privacy settings and tools can limit or prevent this type of tracking.

What guidelines has the FCC established for protecting customer privacy?

Answer: None

The correct answer is None—the FCC has not established comprehensive customer privacy guidelines of the type described. Its jurisdiction centers on communications regulation, so it does not impose broad rules limiting data viewing, requiring contracts to access personal information, or prohibiting the sale of consumer data.

Tracking is a terrible term, but who said that?

Answer: Drawbridge

Explanation: Kamakshi Sivaramakrishnan, the CEO of Drawbridge, said "Tracking is a dirty word."

These mobile marketing organizations typically track their customers in what way?

Answer: Imbedding its software into your devices

Explanation: Mobile marketing companies typically track their consumers through various means such as imbedding their software into mobile applications, tracking cookies, device identifiers, and through data provided by wireless carriers. They may also use GPS tracking and other location-based technologies to track the physical movements of users.

What is digital advertising programmatic?

Answer: A form of advertising that automates the purchase and selling of ad space using algorithms

Explanation: Real-time bidding (RTB) or other computerized procedures are frequently used in programmatic advertising to automate the purchase and selling of ad inventory.

What is a mobile ad exchange?

Answer: A marketplace where advertisers may purchase and sell ad inventory for mobile apps.

Explanation: In real-time bidding (RTB) or programmatic advertising, advertisers can purchase and sell ad inventory for mobile apps on a platform known as a mobile ad exchange.

What is monetization for mobile apps?

Answer: The procedure for making money off a mobile app

Explanation: The technique of making money from a mobile app, usually through in-app purchases, advertising, or subscription-based models, is known as mobile app monetization.

What is retention in mobile apps?

Answer: The percentage of users who still use a mobile application after a particular amount of time

Explanation: The percentage of users who keep using a mobile app after a predetermined amount of time, usually assessed over a period of weeks or months, is referred to as mobile app retention.

What is mobile app engagement?

Answer: The extent of user interaction with a mobile app

Explanation: Mobile app engagement is the amount of interaction users have with a mobile app, including how often and how long they use it, how many screens they view, and what actions they do while using the app.