FREE Mobile Marketing MCQ Questions and Answers Flashcards

Which mobile advertising metric measures the percentage of users who click on an ad after seeing it?

Answer: Click-Through Rate (CTR)

CTR is calculated by dividing the number of clicks by the number of impressions, expressed as a percentage.

What is the primary purpose of deep linking in mobile marketing?

Answer: Directing users to specific in-app content rather than a generic homepage

Deep linking navigates users directly to a specific page or screen within a mobile app, improving user experience and conversion rates.

What does the term 'mobile-first indexing' mean for marketers?

Answer: Google primarily uses the mobile version of content for indexing and ranking

Mobile-first indexing means Google predominantly uses the mobile version of a site's content for ranking and indexing purposes.

Which of the following best describes geofencing in mobile marketing?

Answer: Creating a virtual boundary around a location to trigger ads when users enter

Geofencing uses GPS or RFID to define a virtual geographic boundary that triggers a marketing action when a mobile device enters or exits the area.

What is the significance of App Store Optimization (ASO)?

Answer: It improves an app's visibility and ranking within app store search results

ASO involves optimizing an app's title, keywords, description, and visuals to increase its discoverability and download rate in app stores.

Which regulation most directly impacts how mobile marketers collect and use personal data from EU citizens?

Answer: General Data Protection Regulation (GDPR)

GDPR requires explicit consent for data collection and gives EU citizens control over their personal data, directly affecting mobile marketing practices.