FREE Mobile Marketing MCQ Questions and Answers Flashcards

What is a key advantage of using SMS marketing over email marketing for time-sensitive promotions?

Answer: SMS messages have significantly higher open rates and are read within minutes

SMS messages have open rates above 90% and are typically read within three minutes, making them ideal for time-sensitive offers.

In mobile advertising, what does a 'rewarded video ad' offer to the user?

Answer: An in-app reward such as virtual currency in exchange for watching a full video ad

Rewarded video ads give users an in-app incentive like extra lives or virtual currency in exchange for voluntarily watching a complete video advertisement.

Which mobile marketing approach uses Bluetooth Low Energy beacons to send messages to nearby devices?

Answer: Proximity marketing

Proximity marketing leverages BLE beacons to detect nearby mobile devices and deliver targeted messages or offers based on physical location.

What is the 'attribution window' in mobile app marketing?

Answer: The time period after an ad interaction during which a conversion is credited to that ad

An attribution window defines the timeframe after a click or view during which any resulting install or conversion is attributed to the original ad interaction.

What is the primary benefit of Progressive Web Apps (PWAs) for mobile marketers?

Answer: They provide an app-like experience through a browser without requiring installation from an app store

PWAs combine the reach of the web with app-like features such as offline access and push notifications, eliminating the friction of app store downloads.

What role does Customer Lifetime Value (CLV) play in mobile marketing strategy?

Answer: It helps marketers determine how much to spend on acquiring and retaining a mobile user

CLV estimates the total revenue a business can expect from a single customer over time, guiding budget allocation for acquisition and retention campaigns.