FREE Mobile Marketing Location-Based Mobile Advertising Questions and Answers Flashcards

What is geo-conquesting in location-based mobile advertising?

Answer: Targeting users near a competitor's location with your ads

Geo-conquesting targets consumers who are near or entering a competitor's physical location to lure them away with relevant offers.

Which technology uses small Bluetooth transmitters to send targeted messages to nearby mobile devices?

Answer: Beacon technology

Beacons are small Bluetooth Low Energy (BLE) devices that detect nearby smartphones and trigger location-specific notifications or content.

What does the term 'dwell time' refer to in location-based advertising analytics?

Answer: The duration a user spends within a defined geographic area

Dwell time measures how long a consumer remains within a specific geofenced area, indicating engagement level with that location.

A retailer sets up a geofence with a 500-meter radius around their store. What triggers an ad to be served?

Answer: A user's mobile device enters the defined geofenced area

Geofencing triggers actions when a mobile device crosses the virtual boundary of the defined geographic area.

What is a key privacy concern specific to location-based mobile advertising in the United States?

Answer: Collecting precise location data without explicit user opt-in consent

U.S. privacy regulations and platform policies increasingly require explicit opt-in consent before apps can collect and use precise location data for advertising.

Which metric best measures the offline effectiveness of a location-based mobile ad campaign?

Answer: Foot traffic attribution showing store visits after ad exposure

Foot traffic attribution connects ad exposure to subsequent physical store visits, directly measuring the offline impact of location-based campaigns.