FREE Mobile Marketing MCQ Basics Questions and Answers
What does LBS stand for in mobile marketing?
Explanation:
LBS stands for Location-based Service.
Which of the following marketing strategies bases its advertising on extremely tiny, niche geographic areas (such as communities or even single streets)?
Explanation:
Hyperlocal based on extremely small and particular geographic areas (like neighborhoods or even specific streets).
What percentage of adults get content and information mostly using their smartphones?
Explanation:
95% of adults primarily consume content and information via their smartphones.
What percentage of consumers normally pay under the Freemium model?
Explanation:
Few Users often pay in the Freemium model; less than 20% of users pay.
How many characters in total are permitted for SMS marketing?
Explanation:
Limit the text to 160 characters or less.
What are two excellent practices for data-backed push messaging?
Explanation:
There are two data-backed best practices for push messaging: send notifications during the week.
What exactly is Impression Share?
Explanation:
The percentage of times your advertisement was seen more frequently than that of your main rival.
Which of the following factors should determine whether a smart link to your app automatically redirects?
Explanation:
Based on device kind and OS data, a smart link to your app should automatically redirect users.
Which of the following is a type of mobile marketing?
Explanation:
Advertising that is sent through different electronic channels, such as text, graphic, and voice messages, is comparable to mobile marketing.
What is accurate about 2D barcodes?
Explanation:
It is true that a mobile user can scan barcodes in the environment to retrieve related information.
Lately, we studied tens of thousands of apps to better understand prevailing tendencies. Which trend did we NOT notice?
Explanation:
The average time spent using applications on a smartphone is significantly higher than that of a tablet.
Which of the following is the most common delivery method for mobile marketing?
Explanation:
SMS messaging (text messaging) is now the most common mobile marketing delivery channel.
What kind of mobile ad extension is NOT one of the following?
Explanation:
A download extension is NOT a type of mobile ad extension.
What are the essential components of effectively sending push notifications?
Explanation:
Sending highly personalized messages is one of the essential components of effective push notifications.
What percentage of mobile web visitors click away from pages that take longer than 10 seconds to load?
Explanation:
65% of mobile web users will leave a page if it takes longer than 10 seconds to load.
Increased free users result in?
Explanation:
Increased ad revenue results from more free users.