FREE Mobile Marketing MCQ Basics Questions and Answers

Question 1

Which of the following is a type of mobile marketing?

Accepted Answer

All of the above

Answer

voice call

Answer

graphic

Answer

text

Question 2

Which of the following is the most common delivery method for mobile marketing?

Accepted Answer

text

Answer

graphic

Answer

Search engine marketing

Answer

voice call

Question 3

What does LBS stand for in mobile marketing?

Accepted Answer

Location-based Service

Answer

List-based Service

Answer

Lead-based Service

Answer

None of the above

Question 4

What are the essential components of effectively sending push notifications?

Accepted Answer

Send highly personalized messages

Answer

Send with high frequency

Answer

Both A and B

Answer

None of the above

Question 5

What are two excellent practices for data-backed push messaging?

Accepted Answer

Sending push notifications during the week (avoid weekends)

Answer

Avoid using language that is promotional.

Answer

Schedule a push message for the afternoon.

Answer

None of the above

Question 6

Which of the following marketing strategies bases its advertising on extremely tiny, niche geographic areas (such as communities or even single streets)?

Accepted Answer

Hyperlocal marketing

Answer

QR codes

Answer

SMS marketing

Answer

All of the above

Question 7

What is accurate about 2D barcodes?

Accepted Answer

A CA mobile user can obtain related information by scanning barcodes in the surrounding area.

Answer

Barcodes are unable to be read vertically.

Answer

Barcodes are unable to be read horizontally.

Answer

Both B and C

Question 8

What percentage of mobile web visitors click away from pages that take longer than 10 seconds to load?

Accepted Answer

0.65

Answer

0.7

Answer

0.75

Answer

0.6

Question 9

What percentage of adults get content and information mostly using their smartphones?

Accepted Answer

0.95

Answer

0.9

Answer

0.97

Answer

0.85

Question 10

How many characters in total are permitted for SMS marketing?

Accepted Answer

160 character

Answer

180 character

Answer

170 character

Answer

150 character