Free Mobile Marketing Trivia Questions and Answers — Questions and Answers
Question 1: Choose the best mobile marketing startups.
- McFlurry
- Drawbridge
- eBay
- Flurry (Correct answer)
Correct answer: Flurry
Explanation: <br> Flurry is a correct mobile advertising start-up. Other correct mobile advertising start-ups include AdColony, InMobi, and Vungle.
Question 2: How can the privacy of consumers be protected?
- Request permission to observe their history (Correct answer)
- Invest in cybersecurity (Correct answer)
- Limit viewing their data
- There is no way
- Inform consumers ads may be controlled (Correct answer)
Correct answer: Request permission to observe their history
Consumer privacy is best protected by requesting permission before observing or collecting their history, since consent gives individuals control over their own data. Merely limiting how much data is viewed still collects it without consent, and "there is no way" is simply false.
Question 3: Where is one of Flurry's locations?
- New York City, NY (Correct answer)
- San Jose, CA
- Sam Mateo. CA Dallas, TX
Correct answer: New York City, NY
Flurry, the mobile analytics company (owned by Yahoo/Verizon), has a location in New York City, NY. The other cities listed are not among its established offices in this context.
Question 4: Can advertising corporations monitor every gadget you own, even if it's not connected?
- Yes (Correct answer)
- No
Correct answer: Yes
Explanation: <br> It is possible for advertising companies to track multiple devices associated with the same user, even if they are not currently connected to the internet. This is done through various techniques such as device fingerprinting, which involves collecting information about the device's hardware, software, and settings to create a unique identifier. This identifier can then be used to track the device across different networks and platforms. However, it is worth noting that some privacy settings and tools can limit or prevent this type of tracking.
Question 5: What guidelines has the FCC established for protecting customer privacy?
- None (Correct answer)
- Limited use of viewing consumer's information
- Company must create contracts to view personal information
- Prohibits the selling of consumer data
Correct answer: None
The correct answer is None—the FCC has not established comprehensive customer privacy guidelines of the type described. Its jurisdiction centers on communications regulation, so it does not impose broad rules limiting data viewing, requiring contracts to access personal information, or prohibiting the sale of consumer data.
Question 6: Tracking is a terrible term, but who said that?
- Amazon
- Drawbridge (Correct answer)
Correct answer: Drawbridge
Explanation: <br> Kamakshi Sivaramakrishnan, the CEO of Drawbridge, said "Tracking is a dirty word."
Question 7: These mobile marketing organizations typically track their customers in what way?
- Following you around
- Imbedding its software into your devices (Correct answer)
- Paying attention to supply and demand
Correct answer: Imbedding its software into your devices
Explanation: <br> Mobile marketing companies typically track their consumers through various means such as imbedding their software into mobile applications, tracking cookies, device identifiers, and through data provided by wireless carriers. They may also use GPS tracking and other location-based technologies to track the physical movements of users.
Question 8: What is digital advertising programmatic?
- A sort of advertising in which users are targeted based on their location.
- A form of advertising that automates the purchase and selling of ad space using algorithms (Correct answer)
- A sort of advertising in which users are targeted based on demographic information.
- A sort of advertisement given via push notifications.
Correct answer: A form of advertising that automates the purchase and selling of ad space using algorithms
Explanation: <br> Real-time bidding (RTB) or other computerized procedures are frequently used in programmatic advertising to automate the purchase and selling of ad inventory.
Question 9: What is a mobile ad exchange?
- A platform for linking mobile devices to Wi-Fi networks.
- A platform for connecting mobile phones to cellular networks.
- A platform where users can share mobile apps with one another.
- A marketplace where advertisers may purchase and sell ad inventory for mobile apps. (Correct answer)
Correct answer: A marketplace where advertisers may purchase and sell ad inventory for mobile apps.
Explanation: <br> In real-time bidding (RTB) or programmatic advertising, advertisers can purchase and sell ad inventory for mobile apps on a platform known as a mobile ad exchange.
Question 10: What is monetization for mobile apps?
- The process of improving a mobile app's user engagement.
- The procedure for making money off a mobile app (Correct answer)
- The procedure for using social media to advertise a mobile app
- The process of optimizing a mobile app for search engines.
Correct answer: The procedure for making money off a mobile app
Explanation: <br> The technique of making money from a mobile app, usually through in-app purchases, advertising, or subscription-based models, is known as mobile app monetization.
Question 11: What is retention in mobile apps?
- The proportion of users that remove a mobile app within a specific time frame
- The amount of new users who download a mobile app in a certain time period.
- The percentage of users who still use a mobile application after a particular amount of time (Correct answer)
- The number of active users who utilize a mobile app during a specific time period.
Correct answer: The percentage of users who still use a mobile application after a particular amount of time
Explanation: <br> The percentage of users who keep using a mobile app after a predetermined amount of time, usually assessed over a period of weeks or months, is referred to as mobile app retention.
Question 12: What is mobile app engagement?
- The total amount of downloads an application has received
- A mobile app's user engagement time
- The number of consumers' in-app purchases
- The extent of user interaction with a mobile app (Correct answer)
Correct answer: The extent of user interaction with a mobile app
Explanation: <br> Mobile app engagement is the amount of interaction users have with a mobile app, including how often and how long they use it, how many screens they view, and what actions they do while using the app.
Free Mobile Marketing Trivia Questions and Answers
Choose the best mobile marketing startups.