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Mobile Payment and Commerce Flashcards

7 cards from real Mobile Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Mobile Payment and Commerce flashcards as text

  1. What technology enables contactless mobile payments at point-of-sale terminals?

    Answer: Near Field Communication (NFC)

    NFC allows devices to exchange data over short distances (typically under 4 cm), making it the standard technology for tap-to-pay mobile transactions at POS terminals.

  2. Which of the following best describes 'mobile commerce' (m-commerce)?

    Answer: Buying and selling goods or services using wireless mobile devices

    M-commerce encompasses all commercial transactions conducted via mobile devices, including shopping, banking, and digital purchases.

  3. What is a 'digital wallet' in the context of mobile payments?

    Answer: A software application that securely stores payment credentials for mobile transactions

    A digital wallet (e.g., Apple Pay, Google Pay) stores credit/debit card information and enables users to make payments without presenting a physical card.

  4. Which metric measures the percentage of mobile shoppers who complete a purchase after initiating checkout?

    Answer: Mobile conversion rate

    Mobile conversion rate tracks the proportion of checkout initiations that result in a completed purchase, making it a key performance indicator for mobile commerce success.

  5. What is the primary benefit of one-click purchasing in mobile commerce?

    Answer: Reduced checkout friction leading to higher purchase completion rates

    One-click purchasing removes repetitive data entry for returning customers, dramatically reducing friction and cart abandonment during the checkout process.

  6. In mobile commerce, what does 'cart abandonment' refer to?

    Answer: Users adding items to a shopping cart but leaving without completing the purchase

    Cart abandonment occurs when shoppers add products to their virtual cart but exit before completing checkout, and is a critical metric mobile commerce teams work to reduce.

  7. Which of the following is a key factor that distinguishes mobile commerce from traditional e-commerce?

    Answer: Mobile commerce leverages device features like GPS, camera, and biometrics for enhanced experiences

    Mobile devices offer unique capabilities—location services, cameras for scanning, and biometric authentication—that enable richer, more personalized commerce experiences than desktop browsing.