FREE Mobile Marketing Mobile Analytics and KPIs Questions and Answers Flashcards
6 cards from real Mobile Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 FREE Mobile Marketing Mobile Analytics and KPIs Questions and Answers flashcards as text
Which metric measures the percentage of users who return to a mobile app within a specific time period after their first session?
Answer: Retention rate
Retention rate tracks the proportion of users who come back to an app after their initial visit within a defined timeframe.
What does ARPU stand for in mobile marketing analytics?
Answer: Average Revenue Per User
ARPU stands for Average Revenue Per User and is calculated by dividing total revenue by the number of active users in a given period.
A mobile app has 10,000 installs but only 2,500 users open it within the first week. What is the activation rate?
Answer: 25%
The activation rate is 2,500 divided by 10,000, which equals 25%.
Which KPI is most useful for evaluating the effectiveness of a mobile push notification campaign?
Answer: Click-through rate
Click-through rate measures how many recipients actually tapped on the push notification, directly indicating campaign engagement.
What does a high DAU/MAU ratio indicate about a mobile app?
Answer: Strong user stickiness and daily engagement
A high DAU/MAU ratio means a large proportion of monthly users are active daily, indicating the app is sticky and habitually used.
Which attribution model gives 100% credit to the last marketing touchpoint before a mobile app install?
Answer: Last-touch attribution
Last-touch attribution assigns all conversion credit to the final interaction a user had before installing the app.