IAB Flashcards

252 study cards across 40 topic decks — every card built from a real IAB practice question. No account or sign-up needed. Flip to reveal the answer and explanation, mark what you know, and drill what you don't.

IAB exam key facts

The IAB Digital Media Sales Certification exam has 100 multiple-choice questions, of which 80 are scored and 20 are unscored pretest items. Source
The IAB Digital Media Sales Certification exam appointment lasts two hours, with 1 hour and 55 minutes to answer questions after a 5-minute nondisclosure agreement. Source
IAB sets the passing point for the Digital Media Sales Certification exam using psychometric procedures and does not publish a numeric cut score. Source
Each IAB certification (DMSC, DBPC, DAOC or DMFC) costs $500, which covers the certification exam and the initial two-year certification period. Source
Candidates who fail an IAB certification exam must wait for their official score report and pay a $175 re-test fee, and anyone past the 6-month exam window must re-apply and pay all fees again. Source
An IAB certification is valid for two years, after which the holder must recertify. Source

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🎲 Mixed Deck — All IAB Topics

100 cards sampled from every topic · the fastest way to find your weak spots

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Decks by Topic

Digital Advertising Standards

11 cards

Digital Media Sales

11 cards

Digital Display Advertising

7 cards

Digital Display Advertising

7 cards

Ad Measurement and Attribution

6 cards

Ad Measurement and Attribution

6 cards

Ad Measurement and Attribution

6 cards

Data Privacy and Compliance

6 cards

Data Privacy and Compliance

6 cards

Data Privacy and Compliance

6 cards

IAB Ad Measurement and Analytics

6 cards

IAB Ad Measurement and Analytics

6 cards

IAB Ad Measurement and Analytics

6 cards

IAB Data Privacy and Consumer Consent

6 cards

IAB Data Privacy and Consumer Consent

6 cards

IAB Data Privacy and Consumer Consent

6 cards

IAB Mobile Advertising

6 cards

IAB Mobile Advertising

6 cards

IAB Mobile Advertising

6 cards

IAB Native Advertising and Content Marketing

6 cards

IAB Native Advertising and Content Marketing

6 cards

IAB Native Advertising and Content Marketing

6 cards

IAB Programmatic Advertising

6 cards

IAB Programmatic Advertising

6 cards

IAB Programmatic Advertising

6 cards

IAB Video Advertising

6 cards

IAB Video Advertising

6 cards

IAB Video Advertising

Programmatic Advertising

6 cards

Programmatic Advertising

6 cards

Programmatic Advertising

What Practice Test Geeks adds beyond an AI chat for IAB

An AI chatbot can quiz you, but it can't reproduce the exam conditions or keep your record. Here you get:

A timed, full-length IAB mock exam — 100 questions in 120 minutes with a 70% pass mark, modeled on the official exam's question count and time limit, followed by a score report broken down by exam domain.
A fixed IAB question bank: the same test every attempt, so your score is comparable from one try to the next instead of changing with every regenerated quiz.
Progress saved on your device: completed tests, scores and missed questions stay in My Progress, so you can retake only what you got wrong.
A printable IAB cheat sheet you can print or save as a PDF.
Free IAB practice tests with the correct answer shown after each question.

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How this page was made: written with AI tools and published by Nathan Beja, founder of Practice Test Geeks, who is responsible for its content. Exam facts are checked against the official sources listed below. Not reviewed by a subject-matter expert. Editorial policy

Sources & references

Exam facts on this page (fees, format, dates, passing scores) are checked against these official sources; the date is our last check. Editorial policy

iabcertification.com — Exam format, passing score, time limit, renewal, score validity, test delivery, eligibility, fees, retake fee, score release · verified Oct 2026