Video Advertising Flashcards

What does VAST stand for in digital video advertising?

Answer: Video Ad Serving Template

VAST (Video Ad Serving Template) is the IAB standard XML schema that defines the communication protocol between video players and ad servers for serving video ads.

What is a pre-roll video ad?

Answer: A video ad that plays before the main video content begins

A pre-roll is a video advertisement that plays automatically before the viewer's requested video content begins, and may be skippable after a few seconds.

What is a skippable vs. non-skippable video ad?

Answer: Skippable ads allow users to skip after a few seconds; non-skippable ads must be watched in full

Skippable video ads give viewers the option to skip after 5 seconds, while non-skippable ads require the viewer to watch the full ad before accessing content, typically limited to 15-20 seconds.

What is video completion rate (VCR) and why does it matter?

Answer: The percentage of video ads watched to completion, indicating ad engagement quality

VCR measures what percentage of served video ads were watched to completion (100%), indicating viewer engagement and attention quality beyond simple impression counts.

What is Connected TV (CTV) advertising?

Answer: Video advertising delivered on internet-connected television sets through streaming apps and services

CTV advertising delivers video ads through smart TVs, streaming sticks, and gaming consoles on platforms like Hulu, Roku, and streaming apps, combining TV-like reach with digital targeting.

What is VPAID (Video Player-Ad Interface Definition)?

Answer: An IAB standard that enables interactive, executable ad code to run within video players

VPAID is an IAB standard that allows executable ad logic (JavaScript) to run within video players, enabling interactive features, ad verification, and data collection, though it has been largely succeeded by OMID.