FREE IAB Digital Media Sales Questions and Answers
Which of the following is a key metric used to measure the success of a digital ad campaign?
Click-Through Rate (CTR) is a key metric that measures how often people click on an ad after seeing it.
How can a digital media salesperson demonstrate the value of an ad placement to a potential client?
Demonstrating high engagement and conversion rates from similar campaigns can help show the potential value and effectiveness of an ad placement.
What is a native advertisement?
A native advertisement is designed to blend seamlessly with the content of the platform, providing a less intrusive user experience.
What is a benefit of using data analytics in digital media sales?
Data analytics can help personalize ad content, making it more relevant to specific audiences and improving campaign effectiveness.
What is an effective strategy for improving ad performance on mobile devices?
Designing responsive ads that adapt to different screen sizes helps improve ad performance on mobile devices, enhancing user experience.
What is programmatic advertising?
Programmatic advertising refers to the automated buying and selling of online ad space using technology.
How does the IAB suggest handling ad viewability issues?
The IAB recommends setting and adhering to industry standards to ensure that ads are actually viewable by users.
What is a key benefit of real-time bidding (RTB) in digital media sales?
Real-time bidding (RTB) enables advertisers to bid for ad space in real-time, enhancing targeting and maximizing the efficiency of ad spending.
What is a primary goal of digital media sales?
The primary goal of digital media sales is to generate revenue by selling digital advertising space to advertisers.
What role does an ad server play in digital advertising?
An ad server is responsible for hosting and delivering ads to digital platforms, ensuring they are displayed to the intended audience.
What does CPM stand for in digital media sales?
CPM stands for Cost Per Thousand impressions, a common metric used in digital advertising to price the cost of a thousand ad impressions.