Video Advertising Flashcards
6 cards from real IAB practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Video Advertising flashcards as text
What is OTT (Over-The-Top) advertising?
Answer: Video advertising delivered via internet streaming services that bypass traditional cable or satellite TV distribution
OTT refers to content and advertising delivered via the internet, 'over the top' of traditional broadcast and cable distribution, through streaming platforms like Netflix, Hulu, and Disney+.
What is a mid-roll video ad?
Answer: A video ad that plays during a break in the middle of video content
Mid-roll ads are video advertisements inserted at a break point during longer-form video content, similar to a traditional TV commercial break, and tend to have high completion rates.
What is a bumper ad in video advertising?
Answer: A short, non-skippable video ad of 6 seconds or less designed for quick brand awareness messages
Bumper ads are brief, non-skippable video ads (typically 6 seconds) designed to deliver a concise brand message, often used to complement longer video campaigns.
What is SSAI (Server-Side Ad Insertion) in video streaming?
Answer: A technology that stitches ads into the video stream on the server side, making ad-blocking difficult and improving viewer experience
SSAI stitches ad content directly into the video stream on the server before delivery, making ads virtually indistinguishable from content and bypassing client-side ad blockers.
What is the difference between linear and non-linear video ads?
Answer: Linear ads interrupt video playback and play in sequence; non-linear ads overlay content without interrupting playback
Linear video ads (pre-roll, mid-roll) play sequentially with the content and interrupt viewing, while non-linear ads (overlays, banners) appear alongside content without stopping playback.
What is addressable TV advertising?
Answer: The ability to deliver different TV ads to different households watching the same program based on audience data
Addressable TV advertising allows different ads to be served to different households during the same TV program based on household-level data, enabling more precise targeting than traditional broadcast TV.
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