Data Privacy and Compliance Flashcards

What is an identifier in the context of privacy-conscious digital advertising?

Answer: A persistent or non-persistent code used to recognize users across sessions or devices

An identifier in advertising is a code (like a cookie ID or device ID) used to recognize and track users, which is central to debates about privacy in digital advertising.

What is contextual advertising's advantage in a post-cookie world?

Answer: It targets based on page content rather than user behavior, requiring no personal data

Contextual advertising targets ads to relevant content rather than individual user profiles, making it inherently privacy-compliant and effective without relying on third-party cookies.

What is data minimization as a privacy principle?

Answer: Only collecting the personal data necessary for the specific purpose for which it will be used

Data minimization is a core privacy principle requiring organizations to collect only the data necessary for their stated purpose, reducing privacy risk by limiting data exposure.

What is a 'clean room' in the context of data collaboration for advertising?

Answer: A privacy-safe environment where companies can analyze combined datasets without exposing raw individual-level data

A data clean room is a secure, neutral environment where two parties can analyze their combined data to generate insights without either party seeing the other's raw user-level data.

What does COPPA regulate in the United States?

Answer: Online collection of personal information from children under 13

COPPA (Children's Online Privacy Protection Act) regulates the online collection of personal information from children under 13, requiring parental consent and special protections.

What is 'purpose limitation' in data privacy for digital advertising?

Answer: Data collected for one purpose cannot be reused for a different, incompatible purpose

Purpose limitation requires that personal data collected for a specific reason (e.g., ad delivery) cannot later be repurposed for unrelated uses (e.g., credit scoring) without additional consent.