IAB Video Advertising Flashcards

What is the IAB's recommended maximum file size for standard video ad creatives?

Answer: 5 MB

The IAB recommends a maximum initial file size of 2.2 MB for display ads, but for video the VAST file itself is lightweight XML; the video asset file sizes vary by format and context.

What is a 'bumper ad' in video advertising?

Answer: A short, non-skippable video ad of 6 seconds or less

A bumper ad is a short, non-skippable video advertisement, typically 6 seconds or less, designed to reach audiences with brief, memorable messages.

What does 'quartile reporting' measure in video ad campaigns?

Answer: The percentage of viewers who watched 25%, 50%, 75%, and 100% of a video ad

Quartile reporting tracks what percentage of viewers reached the 25%, 50%, 75%, and 100% (completion) milestones of a video ad, showing where viewers drop off.

What is 'addressable TV advertising'?

Answer: The ability to deliver different TV ads to different households watching the same program

Addressable TV advertising enables different ad messages to be delivered to different households simultaneously during the same TV program based on household-level data.

What is 'click-to-play' video advertising?

Answer: A video ad that only starts playing after a user actively clicks on it

Click-to-play video ads require the user to actively click to initiate playback, rather than auto-playing, making them less intrusive and often delivering higher engagement rates.

What does AVOD stand for in the streaming/CTV advertising ecosystem?

Answer: Ad-Supported Video On Demand — a streaming model where content is free in exchange for watching ads

AVOD (Ad-Supported Video On Demand) is a streaming content model where viewers access content for free in exchange for watching advertisements, like Peacock's free tier or Pluto TV.