Mobile Advertising Flashcards

What is a rewarded video ad format in mobile advertising?

Answer: An opt-in video ad where users receive in-app rewards (extra lives, currency) in exchange for watching the full ad

Rewarded video is a non-intrusive mobile ad format where users voluntarily watch a video ad in full in exchange for a tangible in-app reward, resulting in high completion rates and positive user sentiment.

What is an interstitial ad in mobile advertising?

Answer: A full-screen ad that appears between content pages or app activity transitions

Interstitial ads are full-screen ads that cover the app interface and appear at natural transition points, such as between game levels, offering high visibility but requiring a close button after a few seconds.

What is deep linking in mobile advertising?

Answer: A link that takes users directly to a specific page within a mobile app rather than the app's home screen

Deep links in mobile ads direct users to a specific in-app destination (like a product page or cart) rather than the app's home screen, improving conversion rates by reducing friction.

What is mobile-first creative design in advertising?

Answer: Designing ad creatives with the mobile user experience as the primary consideration before adapting for desktop

Mobile-first creative design prioritizes mobile viewing conditions — smaller screens, vertical orientation, touch interaction, and short attention spans — before considering other device formats.

What is playable advertising in mobile marketing?

Answer: An interactive ad format that lets users experience a mini demo of a mobile game before downloading

Playable ads offer users an interactive preview of a mobile game or app directly within the ad unit, allowing them to experience the product before installing, resulting in higher-quality installs.

What is app attribution fraud and why is it significant?

Answer: Fraudulent manipulation of app install attribution to falsely claim credit for organic installs and steal advertiser budgets

App attribution fraud involves techniques like click injection and SDK spoofing that allow fraudsters to falsely claim credit for organic app installs, costing advertisers billions in wasted spend.