Data Privacy and Compliance Flashcards

What is a privacy sandbox in the context of digital advertising?

Answer: Google's initiative to create privacy-preserving alternatives to third-party cookies for ad targeting

Google's Privacy Sandbox is a set of proposals and APIs designed to enable advertising use cases like targeting and measurement while protecting individual user privacy without third-party cookies.

What is the difference between opt-in and opt-out consent models?

Answer: Opt-in requires explicit user action to consent; opt-out assumes consent unless user actively refuses

An opt-in model requires users to actively agree before data collection begins, while an opt-out model collects data by default unless the user takes action to stop it.

What is seller.json and how does it relate to IAB standards?

Answer: An IAB standard that allows buyers to verify the entities involved in selling their ad impressions

Sellers.json is an IAB standard where programmatic intermediaries publicly disclose information about the entities whose inventory they represent, increasing supply chain transparency.

What is the purpose of the IAB LSID (Legal Seller Identifier) in supply chain transparency?

Answer: To uniquely identify each authorized seller in the digital advertising supply chain

IAB's supply chain transparency tools use unique identifiers to verify the legitimacy of each entity involved in selling ad inventory, reducing fraud and improving accountability.

What does 'data subject rights' refer to under modern privacy laws?

Answer: Legal rights that individuals have regarding how their personal data is collected, used, and stored

Data subject rights under laws like CCPA and GDPR include rights to access, delete, correct, and port personal data, as well as the right to opt-out of certain data processing activities.

What is the role of the IAB's Privacy Compliance program?

Answer: Providing education, certifications, and frameworks to help industry members comply with privacy regulations

The IAB's privacy compliance programs offer resources, frameworks like the TCF, and educational materials to help digital advertising companies navigate complex privacy regulations.