Digital Media Sales Flashcards

What is a primary goal of digital media sales?

Answer: To generate revenue through the sale of digital advertising space

The primary goal of digital media sales is to generate revenue by selling digital advertising space to advertisers.

What does CPM stand for in digital media sales?

Answer: Cost Per Thousand impressions

CPM stands for Cost Per Thousand impressions, a common metric used in digital advertising to price the cost of a thousand ad impressions.

Which of the following is a key metric used to measure the success of a digital ad campaign?

Answer: Click-Through Rate (CTR)

Click-Through Rate (CTR) is a key metric that measures how often people click on an ad after seeing it.

What is programmatic advertising?

Answer: Automated buying and selling of online advertising

Programmatic advertising refers to the automated buying and selling of online ad space using technology.

What is a benefit of using data analytics in digital media sales?

Answer: Personalizing ad content to target specific audiences

Data analytics can help personalize ad content, making it more relevant to specific audiences and improving campaign effectiveness.

What role does an ad server play in digital advertising?

Answer: It hosts and delivers ads to digital platforms

An ad server is responsible for hosting and delivering ads to digital platforms, ensuring they are displayed to the intended audience.

How can a digital media salesperson demonstrate the value of an ad placement to a potential client?

Answer: By showcasing high engagement and conversion rates from similar campaigns

Demonstrating high engagement and conversion rates from similar campaigns can help show the potential value and effectiveness of an ad placement.

What is a native advertisement?

Answer: An ad that matches the form and function of the platform on which it appears

A native advertisement is designed to blend seamlessly with the content of the platform, providing a less intrusive user experience.

What is a key benefit of real-time bidding (RTB) in digital media sales?

Answer: It allows advertisers to bid for ad space in real-time, maximizing efficiency and targeting

Real-time bidding (RTB) enables advertisers to bid for ad space in real-time, enhancing targeting and maximizing the efficiency of ad spending.

How does the IAB suggest handling ad viewability issues?

Answer: Setting and adhering to industry standards for ad viewability

The IAB recommends setting and adhering to industry standards to ensure that ads are actually viewable by users.

What is an effective strategy for improving ad performance on mobile devices?

Answer: Designing responsive ads that fit different screen sizes

Designing responsive ads that adapt to different screen sizes helps improve ad performance on mobile devices, enhancing user experience.