Practice Test GeeksIAB - Interactive Advertising Bureau Practice Test
← All IAB Flashcard Decks

IAB Programmatic Advertising Flashcards

6 cards from real IAB practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 6 IAB Programmatic Advertising flashcards as text

  1. What is programmatic advertising?

    Answer: Automated buying and selling of digital ad inventory using technology

    Programmatic advertising refers to the automated buying and selling of digital advertising inventory using software and algorithms.

  2. What does RTB stand for in programmatic advertising?

    Answer: Real-Time Bidding

    RTB stands for Real-Time Bidding, a form of programmatic buying where ad impressions are auctioned off in milliseconds.

  3. What is a Demand-Side Platform (DSP)?

    Answer: A platform that advertisers use to buy digital advertising inventory automatically

    A DSP is a platform that allows advertisers and agencies to buy digital advertising inventory across multiple ad exchanges through a single interface.

  4. What is a Supply-Side Platform (SSP)?

    Answer: A platform that helps publishers manage, sell, and optimize their ad inventory

    An SSP is a technology platform used by publishers to manage their advertising inventory and maximize revenue from programmatic sales.

  5. What is an ad exchange in programmatic advertising?

    Answer: A marketplace where publishers and advertisers trade ad inventory through auctions

    An ad exchange is a digital marketplace that facilitates the buying and selling of media advertising inventory from multiple ad networks through real-time auctions.

  6. What is a Private Marketplace (PMP) in programmatic advertising?

    Answer: An invite-only real-time bidding auction set up by a publisher for select buyers

    A Private Marketplace is an invitation-only RTB auction where publishers offer premium inventory to a select group of advertisers.

How this page was made: written with AI tools and published by Nathan Beja, founder of Practice Test Geeks, who is responsible for its content. Exam facts are checked against the official sources listed below. Not reviewed by a subject-matter expert. Editorial policy

Sources & references

Exam facts on this page (fees, format, dates, passing scores) are checked against these official sources; the date is our last check. Editorial policy

  1. iabcertification.com — Exam format, passing score, time limit, renewal, score validity, test delivery, eligibility, fees, retake fee, score release · verified Oct 2026