IAB Video Advertising Flashcards

What is Connected TV (CTV) advertising?

Answer: Video advertising delivered to television sets connected to the internet via smart TVs or streaming devices

CTV advertising refers to video ads delivered to internet-connected television screens through smart TVs, streaming sticks (like Roku or Fire TV), or gaming consoles.

What is the difference between CTV and OTT?

Answer: CTV refers to the device (a connected TV screen); OTT refers to the content delivery method (over-the-top of traditional cable)

CTV refers to the device (a TV set connected to the internet), while OTT (Over-the-Top) refers to streaming content delivery that bypasses traditional cable or satellite distribution.

What is SIMID in the IAB's video ad standards?

Answer: Secure Interactive Media Interface Definition — a standard for interactive video ads that replaces VPAID

SIMID (Secure Interactive Media Interface Definition) is an IAB Tech Lab standard designed to replace VPAID, providing a more secure and interoperable interface for interactive video ads.

What is an 'ad pod' in video advertising?

Answer: A group of multiple video ads served sequentially in a single ad break

An ad pod is a sequence of multiple ads played back-to-back within a single ad break, similar to commercial breaks in broadcast television.

What does 'view-through rate' (VTR) measure in video advertising?

Answer: The percentage of video ad impressions where the user watched the full ad without skipping

View-through rate (VTR) measures the percentage of impressions where the viewer watched the video ad to completion, synonymous with completion rate in many contexts.

What is 'skippable' vs 'non-skippable' video advertising?

Answer: Skippable ads allow viewers to skip after a few seconds; non-skippable ads must be watched in full before content plays

Skippable video ads (like YouTube TrueView) let viewers skip after typically 5 seconds, while non-skippable ads must be viewed entirely before the content begins.