Video Advertising Flashcards

What is outstream video advertising?

Answer: Video ads that play within non-video content (like articles) outside of a traditional video player

Outstream (or in-read) video ads auto-play within editorial content like news articles, expanding to show a video ad even when there is no accompanying video content, then collapsing when scrolled past.

What is audio advertising in digital media?

Answer: Ad formats delivered as audio messages within streaming music, podcasts, or digital radio services

Digital audio advertising encompasses ads delivered within streaming music (Spotify), podcast episodes, and internet radio, offering high listener engagement and captive audiences.

What is OMID (Open Measurement Interface Definition) in video advertising?

Answer: An IAB standard that enables third-party measurement of video and display ads across mobile apps and web

OMID is the IAB Tech Lab standard that provides a single SDK enabling third-party measurement vendors to independently verify ad viewability and interaction in mobile app environments.

What is a video completion rate benchmark and why do advertisers track it?

Answer: An industry average VCR used to evaluate campaign performance; advertisers use it to assess creative effectiveness and media quality

VCR benchmarks (typically 70-80%+ for in-stream non-skippable) give advertisers a reference point for evaluating whether their campaign's engagement is above or below industry norms.

What is programmatic TV (PTV) advertising?

Answer: The automated buying and selling of television advertising inventory using data and technology

Programmatic TV applies the automation and data targeting of digital programmatic advertising to television inventory, enabling more precise audience targeting and automated purchasing of TV ad time.

What is the purpose of the IAB VAST 4.x standard improvements over earlier versions?

Answer: VAST 4.x introduced native server-side ad insertion support, macros for tracking, and improved measurement capabilities

VAST 4.x improvements include universal ad ID, mezzanine files for SSAI, improved tracking macros, and better support for server-side ad insertion, enabling cleaner ad delivery in streaming environments.