Data Privacy and Compliance Flashcards

What does CCPA stand for and which state enacted it?

Answer: California Consumer Privacy Act, California

The California Consumer Privacy Act (CCPA) was enacted by California and gives consumers rights over their personal data collected by businesses.

Under CCPA, what right allows consumers to prevent businesses from selling their personal information?

Answer: Right to opt-out of sale

The CCPA gives California consumers the right to opt-out of the sale of their personal information by clicking a 'Do Not Sell My Personal Information' link.

What is a consent management platform (CMP) used for in digital advertising?

Answer: Collecting, storing, and managing user consent for data processing and cookie usage

A CMP is technology that presents users with privacy notices and consent choices, then stores and communicates those choices to downstream advertising technology.

What is first-party data in digital advertising?

Answer: Data collected directly from a company's own customers and audience

First-party data is information a company collects directly from its own users through its websites, apps, CRM, and purchase history, making it the most accurate and privacy-compliant data type.

What is the IAB's Transparency and Consent Framework (TCF) designed to address?

Answer: Standardizing how GDPR consent is collected and communicated across the advertising supply chain

The IAB TCF provides a standardized mechanism for publishers and technology vendors to communicate user consent signals across the digital advertising ecosystem in compliance with GDPR.

What does 'cookie deprecation' mean for digital advertising?

Answer: The phase-out of third-party cookies used for cross-site tracking and targeting

Cookie deprecation refers to browsers eliminating support for third-party cookies, which have long been used for cross-site user tracking and behavioral targeting.