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Programmatic Advertising Flashcards

6 cards from real IAB practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 6 Programmatic Advertising flashcards as text

  1. What is Real-Time Bidding (RTB) in programmatic advertising?

    Answer: An automated auction where ad impressions are bought and sold in milliseconds

    RTB is an automated auction process where ad impressions are bought and sold in real time, typically completing within 100 milliseconds.

  2. What does DSP stand for in programmatic advertising?

    Answer: Demand-Side Platform

    A Demand-Side Platform (DSP) is technology that allows advertisers and agencies to buy digital advertising inventory automatically across multiple ad exchanges.

  3. What is a Supply-Side Platform (SSP) used for?

    Answer: Helping publishers manage, sell, and optimize their ad inventory

    An SSP helps publishers manage and sell their available ad inventory programmatically, maximizing revenue from each impression.

  4. What is a Deals ID in programmatic advertising?

    Answer: A unique identifier for a private marketplace deal between a buyer and seller

    A Deal ID is a unique identifier that represents a negotiated agreement between a buyer and seller in a private marketplace, enabling preferred or programmatic guaranteed deals.

  5. Which IAB standard governs programmatic transaction protocols between ad servers?

    Answer: OpenRTB

    OpenRTB is the IAB standard protocol that enables real-time communication between demand-side platforms and supply-side platforms during programmatic auctions.

  6. What is a Private Marketplace (PMP) in programmatic advertising?

    Answer: An invitation-only marketplace where publishers offer premium inventory to select buyers

    A Private Marketplace (PMP) is an invitation-only programmatic auction where publishers offer premium inventory to a select group of pre-approved buyers.

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