Practice Test GeeksIAB - Interactive Advertising Bureau Practice Test
← All IAB Flashcard Decks

IAB Mobile Advertising Flashcards

6 cards from real IAB practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 6 IAB Mobile Advertising flashcards as text

  1. What is the Mobile Advertising ID (MAID)?

    Answer: A device-level unique identifier (IDFA on iOS, GAID on Android) used for mobile ad targeting and measurement

    MAIDs are unique, user-resettable identifiers built into mobile operating systems—Apple's IDFA and Google's GAID—used for ad targeting, attribution, and frequency capping.

  2. What did Apple's App Tracking Transparency (ATT) framework do?

    Answer: It required iOS apps to request explicit user permission before accessing the IDFA for tracking

    ATT, introduced in iOS 14.5, requires apps to ask users for permission before accessing their IDFA for cross-app tracking purposes, dramatically reducing available IDFA data.

  3. What is an interstitial ad in mobile advertising?

    Answer: A full-screen ad that covers the interface of a host app, displayed at natural transition points

    Interstitial ads are full-screen ads that cover the host app's interface, typically appearing between content pages or app levels, offering high visual impact.

  4. What is 'in-app advertising'?

    Answer: Ads delivered within mobile applications rather than on mobile web browsers

    In-app advertising refers to ads displayed inside mobile applications, as opposed to ads served through a mobile web browser.

  5. What does 'click-to-call' mean in mobile advertising?

    Answer: An ad format where users tap to initiate a phone call to the advertiser directly

    Click-to-call is a mobile ad feature that allows users to tap a button or phone number within an ad to immediately dial the advertiser's phone number.

  6. What is geo-targeting in mobile advertising?

    Answer: Delivering ads to users based on their current or historical geographic location

    Geo-targeting uses location data—such as GPS, IP address, or cell tower data—to deliver relevant ads to users in specific geographic areas.

How this page was made: written with AI tools and published by Nathan Beja, founder of Practice Test Geeks, who is responsible for its content. Exam facts are checked against the official sources listed below. Not reviewed by a subject-matter expert. Editorial policy

Sources & references

Exam facts on this page (fees, format, dates, passing scores) are checked against these official sources; the date is our last check. Editorial policy

  1. iabcertification.com — Exam format, passing score, time limit, renewal, score validity, test delivery, eligibility, fees, retake fee, score release · verified Oct 2026