IAB Video Advertising Flashcards

What does VAST stand for in digital video advertising?

Answer: Video Ad Serving Template

VAST stands for Video Ad Serving Template, an IAB specification that defines how video players communicate with ad servers to retrieve and display video ads.

What is the IAB's VPAID standard used for?

Answer: Enabling interactive, data-rich video ads that can communicate with video players

VPAID (Video Player-Ad Interface Definition) is an IAB standard that allows rich, interactive video ads to communicate with video players, enabling features like overlays and interactivity.

What is a 'pre-roll' video ad?

Answer: A video ad that plays before the main video content begins

A pre-roll ad plays before the video content that the user selected, making it one of the most common digital video ad formats.

What is a 'mid-roll' video ad?

Answer: An ad inserted into the middle of video content, similar to a TV commercial break

Mid-roll ads are video advertisements inserted at a break point within the main content, mimicking the commercial break structure of broadcast television.

What does the 'completion rate' metric measure in video advertising?

Answer: The percentage of video ad impressions that were watched to the end (100% of the ad)

Completion rate measures the percentage of video ad impressions where the viewer watched the ad to 100% completion, indicating audience engagement.

What is an 'outstream' video ad?

Answer: A video ad that plays outside of a video player, embedded within text or article content

Outstream video ads appear within non-video content environments—such as between paragraphs of an article—auto-playing without requiring a traditional video player.