IAB Digital Display Advertising 3

Question 1

What is the standard pixel dimension of the IAB 'Leaderboard' ad unit?

Accepted Answer

728×90

Answer

The IAB Leaderboard measures 728×90 pixels and is one of the most widely recognized horizontal banner formats, typically placed at the top of webpages.

Question 2

What does 'CPM' stand for and how is it used in display advertising?

Accepted Answer

Cost Per Mille; the cost an advertiser pays per one thousand ad impressions

Answer

CPM stands for Cost Per Mille (Latin for 'thousand') and represents the cost an advertiser pays for one thousand ad impressions, making it the most common pricing model for display advertising.

Question 3

In display advertising, how is an 'ad impression' defined?

Accepted Answer

One instance of an ad being fetched and rendered on a user's screen

Answer

An ad impression is recorded each time an ad is fetched from an ad server and rendered (or attempted to be rendered) on a user's device, serving as the fundamental unit of display ad delivery measurement.

Question 4

What is 'frequency capping' in display advertising?

Accepted Answer

A setting that limits how many times a specific user sees the same ad within a time period

Answer

Frequency capping limits the number of times a specific ad is shown to a single user within a defined time period, preventing ad fatigue and improving both user experience and campaign efficiency.

Question 5

What is 'geo-targeting' in the context of display advertising?

Accepted Answer

Delivering display ads specifically to users based on their physical location

Answer

Geo-targeting enables advertisers to serve display ads to users in defined geographic areas such as a country, state, city, or radius around a point, making campaigns more locally relevant.

IAB - Interactive Advertising Bureau Practice Test

IAB - Interactive Advertising Bureau Practice Test

IAB Digital Display Advertising 3