IAB IAB Mobile Advertising

Question 1

What is the Mobile Advertising ID (MAID)?

Accepted Answer

A device-level unique identifier (IDFA on iOS, GAID on Android) used for mobile ad targeting and measurement

Answer

A unique identifier assigned to a mobile ad creative

Answer

A certification ID for mobile-compliant ad formats

Answer

A publisher-assigned ID for mobile inventory

Question 2

What did Apple's App Tracking Transparency (ATT) framework do?

Accepted Answer

It required iOS apps to request explicit user permission before accessing the IDFA for tracking

Answer

It required all iOS apps to display ads

Answer

It eliminated the IDFA entirely from iOS devices

Answer

It restricted mobile web advertising on Safari browsers

Question 3

What is an interstitial ad in mobile advertising?

Accepted Answer

A full-screen ad that covers the interface of a host app, displayed at natural transition points

Answer

A small banner ad at the bottom of a mobile screen

Answer

An ad that appears between items in a social media feed

Answer

A notification-style ad sent to a user's lock screen

Question 4

What is 'in-app advertising'?

Accepted Answer

Ads delivered within mobile applications rather than on mobile web browsers

Answer

Advertising within an app's settings or notification center

Answer

A type of ad that only works when a user is in-store

Answer

Ads delivered within streaming apps on desktop computers

Question 5

What does 'click-to-call' mean in mobile advertising?

Accepted Answer

An ad format where users tap to initiate a phone call to the advertiser directly

Answer

A tracking method that records calls generated by a mobile campaign

Answer

A Google Ads feature for adding phone number extensions to ads

Answer

A mobile ad format that opens a video call with a sales representative

Question 6

What is geo-targeting in mobile advertising?

Accepted Answer

Delivering ads to users based on their current or historical geographic location

Answer

Targeting users based on the brand of their mobile device

Answer

Targeting based on mobile device screen size and resolution

Answer

Serving ads to users in time zones where they are most active