IAB IAB Data Privacy and Consumer Consent

Question 1

What does the IAB's Transparency and Consent Framework (TCF) govern?

Accepted Answer

How publishers and vendors collect and process user consent for digital advertising in Europe

Answer

Ad creative approval workflows across publishers

Answer

Measurement and attribution standards for digital campaigns

Answer

Standards for sharing audience data between advertisers

Question 2

What is a Consent Management Platform (CMP)?

Accepted Answer

A tool that collects, stores, and communicates user consent preferences for data processing

Answer

A platform for managing campaign creative approvals

Answer

A system for managing advertiser-publisher payment agreements

Answer

A dashboard for monitoring data privacy regulation changes

Question 3

What is first-party data in digital advertising?

Accepted Answer

Data collected directly by a brand from its own customers and audiences

Answer

Data purchased from third-party data brokers

Answer

Data sourced from government public records

Answer

Behavioral data collected by DSPs across multiple sites

Question 4

What does CCPA stand for?

Accepted Answer

California Consumer Privacy Act

Answer

Consumer Content and Privacy Act

Answer

Certified Consumer Protection Authority

Answer

Commercial Content Publishing Agreement

Question 5

What is the purpose of the IAB's Global Privacy Platform (GPP)?

Accepted Answer

To provide a single protocol for communicating privacy signals across multiple regulatory frameworks worldwide

Answer

To set global CPM pricing standards for programmatic advertising

Answer

To certify ad tech vendors as privacy compliant

Answer

To replace GDPR with a single global privacy regulation

Question 6

What does 'opt-in consent' mean in the context of digital advertising?

Accepted Answer

A user who has actively and affirmatively agreed to have their data collected and used

Answer

A user who has not actively declined data collection

Answer

An advertiser who has joined an advertising network

Answer

A publisher who opts into a header bidding arrangement