IAB IAB Programmatic Advertising

Question 1

What is programmatic advertising?

Accepted Answer

Automated buying and selling of digital ad inventory using technology

Answer

Manual negotiation of ad placements between buyers and sellers

Answer

A type of print advertising sold through agencies

Answer

A method of creating ad creative using AI tools

Question 2

What does RTB stand for in programmatic advertising?

Accepted Answer

Real-Time Bidding

Answer

Real-Time Broadcasting

Answer

Reach-Targeted Buying

Answer

Revenue-Tracked Bids

Question 3

What is a Demand-Side Platform (DSP)?

Accepted Answer

A platform that advertisers use to buy digital advertising inventory automatically

Answer

A tool publishers use to manage and sell their ad inventory

Answer

A measurement tool for tracking ad performance

Answer

A platform for creating digital ad creatives

Question 4

What is a Supply-Side Platform (SSP)?

Accepted Answer

A platform that helps publishers manage, sell, and optimize their ad inventory

Answer

A platform advertisers use to plan campaigns

Answer

A tool for creating programmatic ad creatives

Answer

A system for tracking ad fraud

Question 5

What is an ad exchange in programmatic advertising?

Accepted Answer

A marketplace where publishers and advertisers trade ad inventory through auctions

Answer

A tool for exchanging creative assets between agencies

Answer

A system for tracking ad performance across channels

Answer

A method of manually exchanging deals between media buyers

Question 6

What is a Private Marketplace (PMP) in programmatic advertising?

Accepted Answer

An invite-only real-time bidding auction set up by a publisher for select buyers

Answer

A public open auction available to all buyers

Answer

A direct buy with a fixed price and no auction

Answer

A marketplace exclusively for mobile ad inventory