VIP Exclusive
IAB Digital Advertising VIP Certification Exam
IAB — This original practice set mirrors the Interactive Advertising Bureau's professional certifications — the IAB Digital Media Sales Certification (DMSC) and Digital Ad Operations Certification (DAOC) — which are proctored, multiple-choice exams of roughly 100 questions covering the digital advertising ecosystem, ad operations, programmatic, measurement, and privacy.
45
Questions
90m
Time Limit
75.00%
To Pass
Question 1 of 45👑 VIP
A media planner spends $12,000 on a display campaign that delivers 4,000,000 impressions. A colleague asks her to report the effective CPM so it can be benchmarked against other publishers. What CPM should she report?
Questions 2–45 and full explanations are VIP-exclusive.