IAB Digital Display Advertising 3

Question 1

What is the standard pixel dimension of the IAB 'Leaderboard' ad unit?

Accepted Answer

728×90

Answer

970×90

Answer

468×60

Answer

800×90

Question 2

What does 'CPM' stand for and how is it used in display advertising?

Accepted Answer

Cost Per Mille; the cost an advertiser pays per one thousand ad impressions

Answer

Cost Per Minute; charged based on ad play duration

Answer

Content Publication Method; describes how ads are trafficked to publishers

Answer

Clicks Per Month; a standard monthly performance reporting metric

Question 3

In display advertising, how is an 'ad impression' defined?

Accepted Answer

One instance of an ad being fetched and rendered on a user's screen

Answer

The emotional impact or brand recall an ad creates in a viewer

Answer

The total number of clicks an ad receives during a campaign

Answer

A consumer survey result measuring how memorable an ad was

Question 4

What is 'frequency capping' in display advertising?

Accepted Answer

A setting that limits how many times a specific user sees the same ad within a time period

Answer

A publisher limit on how many different ads can appear on a single webpage

Answer

A restriction on the maximum file size allowed for ad creative assets

Answer

An advertiser policy setting a maximum daily spend on display inventory

Question 5

What is 'geo-targeting' in the context of display advertising?

Accepted Answer

Delivering display ads specifically to users based on their physical location

Answer

Using satellite or aerial imagery as creative assets within ad units

Answer

Placing ads exclusively on location-based websites and map applications

Answer

Tracking user physical movement patterns for cross-channel attribution

Question 6

What is the standard pixel dimension of the IAB 'Wide Skyscraper' display ad unit?

Accepted Answer

160×600

Answer

120×600

Answer

200×600

Answer

180×600

Question 7

What is 'retargeting' (also called 'remarketing') in display advertising?

Accepted Answer

Serving display ads to users who have previously visited an advertiser's website or content

Answer

Running an identical ad campaign a second time to the same broad audience

Answer

Adjusting creative assets mid-campaign after reviewing initial performance data

Answer

Targeting competitor brand audiences with direct comparison advertisements