IAB Digital Display Advertising

Question 1

What is the pixel dimension of the IAB's standard 'Medium Rectangle' ad unit?

Accepted Answer

300×250

Answer

728×90

Answer

160×600

Answer

320×50

Question 2

What does the IAB's LEAN acronym stand for in its ad principles?

Accepted Answer

Light, Encrypted, Ad-Choices, Non-invasive

Answer

Large, Engaging, Animated, Networked

Answer

Linked, Effective, Automated, Native

Answer

Licensed, Enhanced, Ad-verified, Neutral

Question 3

What was the primary purpose of the IAB's 'New Ad Portfolio' introduced in 2017?

Accepted Answer

To create flexible, aspect-ratio-based ad units that adapt across devices

Answer

To immediately retire all legacy fixed-pixel display formats

Answer

To standardize exclusively mobile-only ad formats

Answer

To define auction-based pricing models for premium display inventory

Question 4

What is the standard pixel dimension of the IAB 'Billboard' ad unit?

Accepted Answer

970×250

Answer

970×90

Answer

728×250

Answer

1000×300

Question 5

According to IAB guidelines, what does 'polite loading' mean for display ads?

Accepted Answer

Ad sub-content loads only after the host page's main content has finished loading

Answer

Ads must display a courtesy message before appearing

Answer

Ads must request user permission before auto-playing any audio

Answer

Ad content must be pre-approved by the publisher before delivery

Question 6

What is the standard pixel dimension of the IAB 'Half Page' display ad unit?

Accepted Answer

300×600

Answer

320×480

Answer

300×500

Answer

250×600

Question 7

What is the IAB's recommended maximum initial load file size for standard display ads?

Accepted Answer

200KB

Answer

50KB

Answer

100KB

Answer

150KB