IAB - Interactive Advertising Bureau Practice Test
IAB IAB Ad Measurement and Analytics
According to the IAB and MRC, what is the definition of a 'viewable' display ad impression?
Select your answer
A
An ad that is loaded in the browser, regardless of screen position
B
At least 50% of the ad's pixels visible in the browser viewport for at least 1 continuous second
C
An ad that a user actively scrolls past on a webpage
D
An ad that loads within 3 seconds on a standard internet connection
Hint
