IAB Data Privacy and Compliance 1 — Questions and Answers
Question 1: What does CCPA stand for and which state enacted it?
- California Consumer Privacy Act, California (Correct answer)
- Consumer Content Protection Act, Colorado
- California Content Privacy Agreement, California
- Consumer Copyright Protection Authority, Colorado
Correct answer: California Consumer Privacy Act, California
The California Consumer Privacy Act (CCPA) was enacted by California and gives consumers rights over their personal data collected by businesses.
Question 2: Under CCPA, what right allows consumers to prevent businesses from selling their personal information?
- Right to opt-out of sale (Correct answer)
- Right to erasure
- Right to data portability
- Right to restrict processing
Correct answer: Right to opt-out of sale
The CCPA gives California consumers the right to opt-out of the sale of their personal information by clicking a 'Do Not Sell My Personal Information' link.
Question 3: What is a consent management platform (CMP) used for in digital advertising?
- Collecting, storing, and managing user consent for data processing and cookie usage (Correct answer)
- Managing creative approvals for advertising campaigns
- Tracking conversions across multiple consent signals
- Automating email consent for marketing campaigns
Correct answer: Collecting, storing, and managing user consent for data processing and cookie usage
A CMP is technology that presents users with privacy notices and consent choices, then stores and communicates those choices to downstream advertising technology.
Question 4: What is first-party data in digital advertising?
- Data collected directly from a company's own customers and audience (Correct answer)
- Data purchased from third-party data brokers
- Data shared between two companies under a partnership agreement
- Anonymized data from ad network impressions
Correct answer: Data collected directly from a company's own customers and audience
First-party data is information a company collects directly from its own users through its websites, apps, CRM, and purchase history, making it the most accurate and privacy-compliant data type.
Question 5: What is the IAB's Transparency and Consent Framework (TCF) designed to address?
- Standardizing how GDPR consent is collected and communicated across the advertising supply chain (Correct answer)
- Creating transparency requirements for programmatic auction prices
- Establishing guidelines for ad creative disclosure
- Setting standards for viewability measurement
Correct answer: Standardizing how GDPR consent is collected and communicated across the advertising supply chain
The IAB TCF provides a standardized mechanism for publishers and technology vendors to communicate user consent signals across the digital advertising ecosystem in compliance with GDPR.
Question 6: What does 'cookie deprecation' mean for digital advertising?
- The phase-out of third-party cookies used for cross-site tracking and targeting (Correct answer)
- Reducing cookie file sizes to improve page load speed
- Limiting the number of cookies a single website can use
- Encrypting cookies to prevent unauthorized access
Correct answer: The phase-out of third-party cookies used for cross-site tracking and targeting
Cookie deprecation refers to browsers eliminating support for third-party cookies, which have long been used for cross-site user tracking and behavioral targeting.
IAB Data Privacy and Compliance 1
What does CCPA stand for and which state enacted it?