IAB Data Privacy and Compliance

Question 1

What does CCPA stand for and which state enacted it?

Accepted Answer

California Consumer Privacy Act, California

Answer

Consumer Content Protection Act, Colorado

Answer

California Content Privacy Agreement, California

Answer

Consumer Copyright Protection Authority, Colorado

Question 2

Under CCPA, what right allows consumers to prevent businesses from selling their personal information?

Accepted Answer

Right to opt-out of sale

Answer

Right to erasure

Answer

Right to data portability

Answer

Right to restrict processing

Question 3

What is a consent management platform (CMP) used for in digital advertising?

Accepted Answer

Collecting, storing, and managing user consent for data processing and cookie usage

Answer

Managing creative approvals for advertising campaigns

Answer

Tracking conversions across multiple consent signals

Answer

Automating email consent for marketing campaigns

Question 4

What is first-party data in digital advertising?

Accepted Answer

Data collected directly from a company's own customers and audience

Answer

Data purchased from third-party data brokers

Answer

Data shared between two companies under a partnership agreement

Answer

Anonymized data from ad network impressions

Question 5

What is the IAB's Transparency and Consent Framework (TCF) designed to address?

Accepted Answer

Standardizing how GDPR consent is collected and communicated across the advertising supply chain

Answer

Creating transparency requirements for programmatic auction prices

Answer

Establishing guidelines for ad creative disclosure

Answer

Setting standards for viewability measurement

Question 6

What does 'cookie deprecation' mean for digital advertising?

Accepted Answer

The phase-out of third-party cookies used for cross-site tracking and targeting

Answer

Reducing cookie file sizes to improve page load speed

Answer

Limiting the number of cookies a single website can use

Answer

Encrypting cookies to prevent unauthorized access