IAB IAB Video Advertising

Question 1

What does VAST stand for in digital video advertising?

Accepted Answer

Video Ad Serving Template

Answer

Video Advertising Standards Template

Answer

Visual Ad Serving Technology

Answer

Video Asset Streaming Tool

Question 2

What is the IAB's VPAID standard used for?

Accepted Answer

Enabling interactive, data-rich video ads that can communicate with video players

Answer

Measuring video ad completion rates across publishers

Answer

Setting minimum resolution standards for video ad creatives

Answer

Defining ad pod length limits for connected TV advertising

Question 3

What is a 'pre-roll' video ad?

Accepted Answer

A video ad that plays before the main video content begins

Answer

A video ad that plays after the main content has finished

Answer

A video ad that appears alongside the video player

Answer

A non-skippable video ad that plays in the middle of content

Question 4

What is a 'mid-roll' video ad?

Accepted Answer

An ad inserted into the middle of video content, similar to a TV commercial break

Answer

An ad that appears in the first 5 seconds of a video

Answer

A companion banner that displays next to a video player

Answer

An ad format that rolls across the screen over video content

Question 5

What does the 'completion rate' metric measure in video advertising?

Accepted Answer

The percentage of video ad impressions that were watched to the end (100% of the ad)

Answer

The percentage of users who clicked the video ad

Answer

The percentage of the video player visible in the browser viewport

Answer

The rate at which video ads load without buffering

Question 6

What is an 'outstream' video ad?

Accepted Answer

A video ad that plays outside of a video player, embedded within text or article content

Answer

A video ad that plays within a traditional video player on a publisher's site

Answer

A live-streamed video advertisement

Answer

A video ad served on streaming platforms like Hulu or Peacock