IAB Digital Display Advertising 2

Question 1

In display advertising, what does 'above the fold' refer to?

Accepted Answer

The portion of a webpage visible to the user without scrolling

Answer

Above the fold refers to the portion of a webpage visible without scrolling, and these placements typically command higher CPMs due to greater viewability and immediate user exposure.

Question 2

What is the IAB's 'SafeFrame' specification designed to do?

Accepted Answer

Provide a managed API enabling safe, controlled interaction between ads and host pages

Answer

IAB's SafeFrame is an API specification that creates a secure container for ads, enabling controlled interaction between ad content and the publisher's page without compromising page security or user data.

Question 3

What defines an 'expandable' display ad unit according to IAB standards?

Accepted Answer

A creative that starts at a standard size and enlarges upon user interaction or rollover

Answer

Expandable ads begin in a standard ad size and expand to a larger predetermined dimension when the user interacts with them via hover or click, enabling richer experiences without permanently occupying more page space.

Question 4

How does the IAB define an 'interstitial' ad?

Accepted Answer

A full-screen ad that appears between content pages or during natural transition points

Answer

Interstitial ads are full-screen placements that appear between content pages or during natural transition points in the user experience, giving advertisers high-impact immersive ad space.

Question 5

What is the primary purpose of 'rich media' in display advertising?

Accepted Answer

To deliver interactive and engaging ad experiences beyond static images or text

Answer

Rich media ads incorporate interactive elements, video, audio, and advanced functionality to create engaging experiences that go beyond what static images or text can achieve.

IAB - Interactive Advertising Bureau Practice Test

IAB - Interactive Advertising Bureau Practice Test

IAB Digital Display Advertising 2